The Boomtown committee today announced that oOh!media will join the Australian-first industry initiative to showcase the value and influence of advertising to consumers in regional Australia.
As the only Out of Home Boomtown partner, oOh!media becomes the eighth media owner to join the initiative, demonstrating the importance of this campaign.
Boomtown unites the country’s leading media companies to support a campaign to redress the imbalance of advertising investment and the vast opportunities for businesses and brands to reach the 8.8 million people living in regional Australia.
oOh!media is the only Out of Home provider that can deliver every state and territory in Australia, with multiple touchpoints to reach and engage with regional audiences throughout the day.
These touchpoints cover roadside, retail, airport and location-based assets, giving advertisers numerous opportunities to speak to regional audiences using both classic and digital assets.
In addition, oOh!media has a solid history of investment into regional Australia.
In 2008 the company spent $40 million acquiring regional outdoor advertising company Sports & Outdoor Media, and since then has made frequent and ongoing investments to upgrade this portfolio, including digitising assets.
Boomtown committee chair and Southern Cross Austereo’s chief sales officer, Brian Gallagher said: “We are thrilled to have oOh!media join Boomtown’s history-making collective, encouraging marketers and agencies to rethink advertising in regional Australia.
“Out of Home advertising is an important medium for brand building, as it can reach large audiences in ways that no other format or technology can.
“We are now a stronger, broader-reaching collective.”
News Corp’s general manager sales and operations at News Regional Media, Belinda MacPherson said: “We welcome oOh!media to the Boomtown collective as we continue to showcase regional Australia and the nearly 9 million reasons why national brands should be prioritising regional media.”
oOh!media CEO, Brendon Cook said: “We are excited to be partnering with Boomtown, as regional Australia is a crucial market for advertisers and a very important part of our business.
“We’ve invested in regional assets over many years, as we strongly believe there is still massive potential for advertisers to reach wider and more relevant audiences across Australia, and build their brands by using the latest, sophisticated data analysis techniques.”
oOh!media joins fellow media partners Southern Cross Austereo, WIN Network, Prime Media Group, Australian Community Media, News Corp Australia, Imparja and Grant Broadcasters in the Boomtown initiative.
Media company collective: Southern Cross Austereo, Prime Media Group, WIN Network, Australian Community Media, Imparja, Grant Broadcasters, News Corp Australia and oOh!media
Committee Chairman: Brian Gallagher
Production / Campaign Manager: Ana Nasarre
Client Working Group: Francesca Ryan, Sam Woods, Martine McPhail, Daniel Perotti
Production Company: Fabric Films
Production Director: Charlie Fergusson
Executive Producer: Krista Fergusson
Post Production: Fabric Films