oOh!media today announced it has secured further long term contracts with shopping centre owners of key retail locations in New Zealand boosting its offering to a total of 30 centres.
The contracts include new agreements with Tinline Property Group and Talavera Property Group, and the extension of existing agreements with AMP Capital.
oOh!’s New Zealand general manager, Adam McGregor, said the contract wins would increase the quality and reach of the market-leading retail media solutions available from oOh! to advertisers across New Zealand.
“As part of the agreements, we will be installing a mix of static and our state-of-art digital panels including large format EVOKE digital screens in three centres,” McGregor said.
“These latest agreements are a fantastic addition to our world class retail media solution, allowing us to engage with even larger audiences in high-dwell time environments where they are in a receptive, purchase-ready mindset.”
“The agreements not only strengthen our reach in Auckland and Christchurch but extend our reach into the affluent Nelson region.
“oOh! clearly delivers the most extensive high quality retail advertising solution in market with unmatched high definition full-motion video capability and interactivity. Our growing network covers the largest retail centres in the country and there’s more to come,” he said.
The shopping centres include:
- Botany Town Centre and Hunters Plaza in Auckland.
- The Palms and Barrington in Christchurch.
- Bayfair in Tauranga.
- Richmond Mall in Nelson
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]