OOh!media Expands Digital Network In Melbourne & Geelong

OOh!media Expands Digital Network In Melbourne & Geelong
B&T Magazine
Edited by B&T Magazine



oOh!media has expanded its digital network in Melbourne and Geelong by adding four large format digitals to its portfolio.

As part of an ongoing program of investment to digitise its Out of Home network, oOh! has built a new double-sided supersite in Nunawading, further bolstering coverage in the eastern suburbs of Melbourne.

Located on the corner of Springvale and Whitehorse roads, the recently launched sites impact two key arterials and complement oOh!’s existing coverage throughout the east, in Box Hill and Ringwood.

Further extending its digital presence in Victoria, oOh! is digitising existing supersites in Lara, north-east of Geelong, key locations due to the accelerated urban sprawl between Geelong and Melbourne.

Situated on the Princes Highway in an area with scarce inventory, the new digitals impact growing local audiences, those on the daily commute between Geelong and the city and those holidaying on the Bellarine and Great Ocean Road. The latest conversions, which are due to go live in August, further accelerate oOh!’s dominance of Boomtown markets.

Cathy O’Connor, CEO of oOh!, said: “Across the country, oOh! Continues to invest in our digital network by building quality new assets or upgrading key locations, delivering audience attention at scale.

“The launch of digital sites in Nunawading and the digital upgrades in Lara are significant additions to oOh!’s portfolio and further cement our position as leaders in both metro and regional markets nationally.”

The digital expansion in Victoria follows the addition of four strategic supersites in Queensland. In June, oOh! launched a newly constructed digital supersite at Chermside, a key arterial connecting the northern suburbs to Brisbane’s CBD.

Premium sites were also secured as part of the Queensland Rail tender. This long-term contract will see oOh! digitise the Inner-City Bypass and North Boondall locations in addition to retaining an existing classic supersite in Normanby.

Michael Cali, national commercial director, oOh! added: “As the largest Out of Home media company in Australia, our ongoing capital investment is a priority as we deliver advertisers more options than ever to connect with audiences right across the country on our Unmissable network.”




Please login with linkedin to comment

Cathy O’Connor oOh!Media

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]