oOh! Promotes Bright Pink Lipstick Day With A Personal Twist

oOh! Promotes Bright Pink Lipstick Day With A Personal Twist

In the run-up to Pink Hope’s Bright Pink Lipstick Day this Friday, oOh!media is sharing the personal story of a team members’ cancer diagnosis and running adverts across its entire digital network.

The campaign will help promote the purchase of Pink Hope lipstick and raise awareness of breast and ovarian cancer.

oOh! business manager Karni Maizels’ letter to her 21-year-old self after being diagnosed with the BRCA1 gene and then with breast cancer, has been published on Junkee.com with a potential reach of 2.6 million people online and via social media.

junkee_native_pinkhope_story01_sep20_CAFE

Maizels’ story will be further amplified across screens in office towers, cafés and other Locate by oOh! assets.

The campaign, which also includes full-motion digital adverts to urge people to buy Pink Hope lipstick for Bright Pink Lipstick Day, is the result of Pink Hope being named as an official oOh! Community Partner.

Pink Hope, a health hub that supports those at risk of breast and ovarian cancer, was selected as a Community partner last year, with oOh! running advertising for the Day last year.

Since this time, oOh! has broadcast several campaigns across its digital network, most recently the campaign “Know your Risk”.

This years’ Bright Pink Lipstick Day campaign will be seen by millions of Australians with the advertising appearing more than 7,000 times since it started at the end of August, including more than 280 shopping centres, 290 office towers, 320 cafés and 21 billboards on major roadways across the country.

Pink Hope founder Krystal Barter said each year Pink Hope sought to be more dynamic and innovative than the previous year’s campaign.

“This year’s no different – we created an exclusive, limited edition range of lipsticks inspired by five women in the Pink Hope community, one of whom is Karni, with 100 per cent of proceeds being channelled back in to our critical lifesaving programs and support services,” Barter said.

“Since the oOh! campaign started we’ve experienced an incredibly strong demand for our lipsticks, well beyond what we had hoped for.

“There is no better outcome than knowing we have created a campaign that is growing year on year and without oOh!’s support, that may not have been possible.

“Since the start of our partnership, we have experienced a 70 per cent increase in the number of people reaching out to us via social media, email and by phone.

“oOh! has ensured our organisation’s mission and message reaches every Australian and that is a partnership that not only educates, but saves lives.”




Please login with linkedin to comment

OOH pink ribbon

Latest News

Avenue C Mixes It Up With KitchenAid Media Account Win
  • B&T Exclusive

Avenue C Mixes It Up With KitchenAid Media Account Win

Avenue C has won the media account for kitchen appliance brand KitchenAid, B&T can reveal. The North Sydney-based agency snared the media planning and buying work away from Havas. M&C Saatchi-owned Bohemia and fellow indie agency This Is Flow are understood to have been involved in the pitch, too. KitchenAid had awarded its media planning […]

West Australian Ballet Unveils 2024 Season Themed ‘The Discovery’
  • Campaigns

West Australian Ballet Unveils 2024 Season Themed ‘The Discovery’

The ballet takes us away from the everyday – a feeling that inspired the theme for West Australian Ballet’s 2024 Season ‘The Discovery.’ In partnership with VML, West Australian Ballet worked with renowned photographer Jason Capobianco to bring the sensation of the 2024 theme to life. ‘The Discovery’ concept explores how ballet takes audiences someplace […]

Icon Agency Empowers Victorian Students With UX Design Principles
  • Marketing

Icon Agency Empowers Victorian Students With UX Design Principles

Icon Agency’s Digital UX design team has partnered with Visual Communication Victoria (VCV) to provide an enriching presentation for secondary school students across Victoria. The session aimed to teach students UX design principles with a human-centred approach. Tailored for VCE Visual Communication Design students as part of their Unit 3 curriculum, the presentation focused on […]

Tracksuit Secures $20.5M To Fuel The Future Of Brand Tracking
  • Marketing

Tracksuit Secures $20.5M To Fuel The Future Of Brand Tracking

Tracksuit has announced it has raised $20.5 million AUD in Series A funding, led by Silicon Valley-based firms Altos Ventures and Footwork. Lead Image: Matt Herbert & Connor Archbold The funding marks the company’s second external investment, reaching a staggering valuation of $142.9 million AUD and achieving $9.5 million ARR in just under three years. […]

She Creates Unveils Dynamic New Approach for 2024
  • Marketing

She Creates Unveils Dynamic New Approach for 2024

She Creates has revealed its plans for 2024 with a new committee and revamped structure to support women in the creative industry. Lead image: Amy Lambert & Elise Rundell She Creates is a volunteer-run, not-for-profit organisation dedicated to inspiring, promoting and representing women in the creative communications industry of Adelaide. “As we start this new […]

Credit Union SA Partners With Local Agency, KWPX, To Say “We CU SA”
  • Campaigns

Credit Union SA Partners With Local Agency, KWPX, To Say “We CU SA”

Credit Union SA has partnered with a local South Australian integrated agency, kwpx, on a new brand campaign, ‘We CU SA,’ that highlights their love for the state. The recently launched large-scale brand campaign showcases Credit Union SA as one of the last remaining credit unions solely focused on South Australian members. The campaign captures […]

Three Major Wins For Atomic 212°
  • Advertising

Three Major Wins For Atomic 212°

Atomic 212° has continued its 2023 winning streak into the new year with the announcement of three new clients: VetPartners, Adyen and UKG. Lead image: Claire Fenner VetPartners is Australasia’s leading veterinary practice management company, with a community of 4,500 people in more than 250 practices plus training centres, a vet nurse training school and […]

Chloe Hooper Talks MOOD x Mental Health Record Attempt For Cannes In Cairns
  • B&T Exclusive

Chloe Hooper Talks MOOD x Mental Health Record Attempt For Cannes In Cairns

Cannes in Cairns revellers at the ready, we’ve got the low down on the MOOD x Mental Health First Aid Course taking place at this year’s Cannes in Cairns. The industry-first course will see attendees certified as mental health first aiders, to help colleagues manage their mental health. Chloe Hooper, the founder of Bare Feat […]

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]