oOh! Launches Largest Full Motion 3D Anamorphic Offering On Eastern Seaboard

oOh! Launches Largest Full Motion 3D Anamorphic Offering On Eastern Seaboard
B&T Magazine
Edited by B&T Magazine



oOh!media has launched Australia’s largest full motion 3D Anamorphic offering with new sites in Sydney and Brisbane, extending oOh!’s market leading full motion 3DA coverage across the eastern seaboard.

The premium locations at Sydney’s Macquarie Centre and Brisbane’s The Myer Centre meet growing demand of advertisers and agencies to push Out of Home creative boundaries, using 3D Anamorphic technology to deliver attention grabbing, immersive and effective audience experiences at scale to make brands unmissable.

The Macquarie Centre, located on Herring Road just 30 minutes from Sydney’s CBD on the affluent North Shore, is home to 360 retail, food and dining outlets. With an annual footfall of 13 million, the centre attracts pedestrians from nearby Macquarie University, Macquarie Business Park and Macquarie train and bus station users.

The Myer Centre, which will undergo a rebranding on July 1, is a nine floor shopping centre complex with fashion, food and entertainment venues in the heart of Brisbane’s CBD. With an annual footfall of 19 million it has the city’s largest CBD car park and is one of Brisbane’s bus transit hubs.

The new Sydney and Brisbane sites join oOh!’s ‘The Bourke’ in Melbourne, a six-storey high 3DA screen – the largest outdoor animated site in Australia – which has already delivered 32 campaigns since the start of the year from brands including Uber, BINGE and Disney.

Large format digital Out of Home screens are 35 percent more likely to capture attention, while iconic locations drive a 27 percent greater emotional response compared to standard large format screens.

Neil Ackland, chief content, marketing and creative officer, oOh! said: “The expansion of oOh!’s 3D Anamorphic offering in Sydney and Brisbane means brands can now access these premium locations in Australia’s three most populous capital cities. oOh! has the largest full motion 3D Anamorphic offering across the eastern seaboard and each of these new sites have been carefully selected based on extended dwell times, pedestrian viewing and engagement opportunities.

“We have seen huge advertiser demand and some amazingly creative campaigns since launching our Melbourne 3DA site, and as part of oOh!’s digital-first strategy we will continue investing in delivering innovative new opportunities for brands to connect with audiences and drive return on their marketing investment.”

Last year oOh! launched oOh! dimensions to supercharge 3DA capabilities, screen locations and technology to provide enhanced services for advertisers and agencies. In line with global best practice, oOh! has created specialist design solutions to give dimensionally accurate representations of each 3DA asset, enabling content creators and animators to build their creative to each site’s precise viewing angle and suggested lighting state, while removing the need for regular onsite testing.




Please login with linkedin to comment

Latest News

The Works Distills “Question Everything” For Archie Rose Distilling Co.
  • Campaigns

The Works Distills “Question Everything” For Archie Rose Distilling Co.

The Works has announced the launch of ‘Question Everything’ a new brand platform and campaign for their newest client, Archie Rose. As a nine-year-old independently owned and operated Australian multi-spirit distillery, Archie Rose has garnered a devoted following among existing customers, with a reputation primarily built on white spirits – particularly gin. However in line […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC
  • Marketing

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC

Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]

How AI Is Empowering Small Businesses With Creative Collaboration
  • Opinion

How AI Is Empowering Small Businesses With Creative Collaboration

Chandra Sinnathamby, Adobe’s director, digital media B2B strategy & GTM, Asia-Pacific, explains how the tech firm is empowering its small business customers with new AI tools, including its Adobe Firefly tools. In today’s fast-paced digital landscape, small businesses face numerous challenges when it comes to creating captivating content that resonates with their audience. Despite the […]

Opinion

by B&T Magazine

B&T Magazine
Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M
  • Media

Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M

Summer mornings are heating up with Triple M again in 2023, thanks to the star-studded line-up of Harley Breen, Candice Warner and Tom Tilley, who are joining forces each weekday morning from 6-9 am for Triple M’s Summer Breakfast show. Airing from 4 to 15 December in Sydney, Melbourne, Brisbane, Adelaide and streamed live on […]

Jimmy & Nath, Hamish & Andy And Seany B Light Up Christmas At Hit Network
  • Media

Jimmy & Nath, Hamish & Andy And Seany B Light Up Christmas At Hit Network

The Hit Network has announced its summer line-up for 2023, kicking off on Monday, 4 December, featuring The Jimmy & Nath Show, Hamish & Andy podcast, Nights with Seany B and special return celebrations for Christmas Day and New Year’s Eve. Hit’s cheeky radio duo Jimmy Smith and Nath Roye of The Jimmy & Nath […]

AFFINITY Launches Worley Rebrand As A Force In Sustainability
  • Marketing

AFFINITY Launches Worley Rebrand As A Force In Sustainability

Full-service CX, media and advertising agency AFFINITY has completed an 18-month-long global rebranding for ASX-listed engineering powerhouse Worley. The rebrand reflects Worley’s commitment towards being a leading force in sustainable change. Worley, a global provider of professional services in the energy, chemicals and resources sectors working across six continents, has set out on a significant […]

R.M Williams Unveils “The Mark Of An Icon” Installation To Celebrate Opening Of New George St Store
  • Advertising

R.M Williams Unveils “The Mark Of An Icon” Installation To Celebrate Opening Of New George St Store

Highlighting its craft and a world-class shopping experience, Australia’s favourite heritage brand R.M.Williams has announced a consumer competition to celebrate the opening of its new national flagship store at 345 George St. Sydney. Launching on 1 December in line with the new store opening, ‘If The Boot Fits’ invites brand lovers and new customers alike […]