oOh!media is joining in on the fun and taking Aussie kids on a bear hunt through neighbourhoods across the country as part of the community based ‘National Bear Hunt’ initiative, providing children with some light-hearted entertainment while they remain in isolation.
Following the success of the campaign which ran across oOh! New Zealand’s Street network, images of the eight different teddy bears will now be running across 474 of oOh!’s digital Street panels nationwide, joining the many families around Australia who are placing teddy bears in their windows to be spotted by other families driving past.
oOh!media’s Chief Customer Officer, David Scribner, said the teddy bear creative will change depending on context in the local area being triggered by the weather, special events and also the time of day.
“There is a specific teddy for sunny days, and a teddy with an umbrella for rainy ones. We also have a sleepy teddy in the evening, plus a teddy with cutlery for lunch time,” he said.
Mr Scribner said the National Bear Hunt initiative was a fun and innovative way of keeping kids entertained as the country self-isolates.
“As a public space medium, oOh! is passionate about doing what we can to support the community through the technical capabilities of our products and our ability to reach into neighbourhoods nationwide. In this instance we are using both those things to help amplify this heart-warming initiative with the ultimate aim of boosting community spirit across Australia,” he said.
The campaign is now live and will run until the end of April.
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