oOh!media is excited to announce it has secured long term rights to Cairns Airport advertising in a win for its leadership in airport advertising innovation.
The agreement extends oOh!’s existing rights over advertising of the Domestic and International terminals and adds management of the airport’s external and digital assets to oOh!’s Fly business.
oOh! has developed a customised content platform for the terminals that will display a mix of advertising, passenger and flight information, as well as ambient content that will enhance passenger engagement and experience.
In a first for oOh!’s Fly business, the customised content will be designed to feel unique to Cairns Airport and add to the terminals’ sense of place.
Fiona Ward, general manager – commercial for Cairns Airport, said that oOh! had a strong track record in airport advertising and demonstrated a deep understanding of the environment.
“In consolidating the rights to our advertising assets, we were looking for a partner who could offer a rich experience to our customers across all of our assets,” Ward said.
“oOh! is a recognised industry leader in airport advertising and has shown that it not only understands how to engage with passengers, but also brings a level of innovation to the airport environment that is aligned with our vision for the future of Cairns Airport.
“We are particularly proud to be working with oOh! to expand the sense of place passengers experience in our terminal through displaying spectacular footage of the Great Barrier Reef and Tropical North Queensland’s other natural attractions.
“This stunning footage is a result of Cairns Airport’s partnership with one of Australia’s premiere specialist filming companies, Biopixel.”
oOh! group director of fly, Robbie Dery, said that the contract win followed a competitive tender process and is an exciting opportunity for both oOh! and Cairns Airport.
“We are proud to bring oOh!’s extensive national content offering and our digital capability expertise to this extended relationship with one of Australia’s leading regional airports,” Dery said.
“We want to contribute to the Cairns terminals’ sense of place in a way by making passengers feel that they are at the gateway to the Great Barrier Reef as soon as they enter the terminals.
“The vision is to bring together a digitally enabled advertising suite that delivers a richer and significantly improved passenger experience. This is what consumers are demanding and advertisers are being attracted to,” he said.
oOh! will complete the transformation of Cairns Airport’s advertising suite, including digitising all internal signs, by the end of 2016.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]