oOh!media has partnered with Greater Bank to recognise and thank local heroes across NSW for their kindness and generosity during the COVID-19 crisis.
Greater Bank customers and members of the wider community are being urged to nominate people who are going above and beyond to support others.
From recognising hard-working ICU nurses to thanking local café owners, the localised messages of thanks will then be amplified on 30 oOh! large format billboards across Newcastle and the Hunter Valley, Central Coast, New England and the Illawarra regions.
oOh!media’s Chief Customer Officer, David Scribner, said oOh! was pleased to partner with a local institution like Greater Bank on this campaign to call out local heroes in regional communities across New South Wales.
“As a public space medium we wanted to recognise those people showing empathy and compassion during this challenging time and profile them as heroes among their local communities,” he said.
“Greater Bank was a natural partner for this campaign, with the customer-owned bank playing a key role in supporting local people and businesses in each region.”
Greater Bank Head of Marketing and Customer Experience, Matthew Hingston, said the organisation has strong connections to these regions and its people, and this campaign was a unique way to recognise those who are doing so much for their communities in these unprecedented times.
“Supporting the people that support us is part of our DNA, which has never been as important as it is now. We have all witnessed incredible acts of generosity and support in our communities over the past four weeks as we all come together to support each other,” Mr Hingston said.
“This campaign is a simple way for us to literally put up in lights those people who have conducted some incredibly important feats, which otherwise would have gone unnoticed by the wider community.”
Those wishing to call out a local hero are encouraged to visit Greater Bank’s Facebook page and comment on their post in 10 words or less who they would like to thank, along with their name and suburb.
The campaign is set to go live this week.
Established industry leader in the Australian marketing and communications space, Elevate Communication has added experienced news executive Tash Jobson (lead image) to its already impressive team of practitioners. Jobson joins Elevate as a media specialist after more than two decades as a journalist and editorial leader, most recently as head of news operations at Southern […]
There are brands that make you feel all soft and gooey inside (usually Pizza-related) and then there’s personal finance. With the cost of living crisis starting to bite and more consumers focusing on budgeting and cutting spending, personal finance might not be an area that fills everyone with glee. This is something CommBank’s CMO Jo […]
Keeping it in Sydney today! The Sydney Swans have had a tough few years, experiencing a devastating loss in the 2022 Grand Final and tumbling out of the finals in the first elimination game in 2023. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up […]
The Sydney Roosters have not missed a finals series since 2016 and even secured consecutive premierships in 2018 and 2019. With some of the most recognisable and renowned players in the league, Roosters fans are sure the team has what it takes to make it to the final game in 2024. Welcome back to B&T’s Spotlight […]
Apple has warned that the eSafety Commissioner’s proposed standards to tackle online child abuse would threaten user privacy and turn private companies into “arms of the state” by forcing them to comb through private user communications. The tech giant said that child exploitation is “abhorrent” but that it had serious concerns over the proposed new […]
In a (very) welcome trend, the fashion industry is starting to realise that women do actually exist past the age of 40. Older women were very much the flavour of the month at this year’s New York Fashion Week. It is a trend largely kicked off by 58-year-old Swedish-Czech supermodel Paulina Porizkova who set pulses […]
PHD Australia has announced that it has renewed its relationship with the Australian Football League (AFL) to manage their media account. PHD will be responsible for the media planning and buying across the AFL account, which includes the AFLW competition, Game Development programs and Marvel Stadium. The account will be run out of Melbourne and […]
Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]
It was the story that dominated the headlines last month. Australian-Lebanese journalist Antoinette Lattouf was ousted from her radio presenting role at the ABC after she reshared a social media post protesting the Israeli government’s treatment of Palestinian civilians. Following the dismissal, Lattouf sent her submission to the Fair Work Commission industrial tribunal. So viewers will […]
Despite the cost-of-living crisis, Australians are still keen to make holiday plans in 2024, with digital audiences for travel searches notching up record numbers in January, according to Ipsos iris data. January travel content had the highest audience since Ipsos iris began, up 2.8 per cent compared to December, and up 4.2 per cent on […]
Australia’s largest independent media agency, Nunn Media, has taken out two major awards at Local Planet’s 2024 Global Conference, including the evening’s top honour of Global Independent Agency of the Year. Rising above more than 75 independent media agencies from 125 markets around the world, Nunn Media was recognised as Global Independent Agency of the […]
Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]
Are Media, Australia’s leading omnichannel content company for women, today published the March edition of The Australian Women’s Weekly – with Robert Irwin on the cover. The Wildlife Warrior and I’m A Celebrity… Get Me Out Of Here! host is only the third solo man in modern times to grace the magazine’s cover (the others […]
Exactly one year ago, and on the five year anniversary of the marriage equality vote, Tinder announced the Big Tinder Wedding and commenced a nationwide search for queer couples who found love on the app and wanted an all-expenses-paid dream wedding. Tinder’s latest phase of the campaign aims to celebrate the colourful love stories unfolding […]
DDB executive creative director Matt Chandler has announced the appointment of creative team Emmalie Narathipakorn and Seamus McAlary from The Monkeys, building on the success of its existing creative team. Lead Image: L-R – Emmalie Narathipakorn and Seamus McAlary Narathipakorn, who was an art director at The Monkeys, joins DDB as senior art director, while […]
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]