The Out of Home (OOH) industry is showing no signs of growth softening after today announcing an increase of 5.9 per cent on net media revenue year-on-year in the first quarter of 2019, posting $214.9 million.
This figure is up from $203.1 million for the first quarter in 2018.
Digital revenue is sitting at 55.1 per cent of total net media revenue year-to-date, an increase over the recorded 49.7 per cent for the same period last year.
OMA CEO Charmaine Moldrich said: “Our industry’s investment in technology and its keenness to innovate, coupled with audience growth, has positioned it well to be the number one always on channel reaching 93 per cent of the population each and every day.
“OOH’s ability to offer advertisers the flexibility and immediacy through digital signs, as well as its ability to create brand fame and awareness through its traditional signs make it one of the top channels to be transacted in today’s advertising market.”
Moldrich added: “We are not resting on our laurels. We still have room to grow, and this year we have an ambitious program.
“We’ll continue to demonstrate the efficacy and power of OOH, as well as launching a new product, CORE, which will streamline the briefing and response process for buying OOH, while delivering significant time savings for agencies, clients and OMA members.”
The industry ended 2018 with an increase of 10.8 per cent on net media revenue, posting $927.2 million, up from $837.1 million for the previous year.
InMoment today announced an employee Return to Work technology offering designed to identify employee attitudes about office or at-home workplace safety and personal health, work procedures and environmental needs, and ongoing employee well-being as employees adapt to new working environments. As the world considers reopening, leaders of the world’s top brands are wondering how to […]
Australian e-commerce continues to boom amid COVID-19, with the latest figures showing online shopping for April shooting up 31 per cent year-on-year. And in April alone, 5.2 million people made an online purchase, with online retail accounting for 11 per cent of total retail turnover. Increased demand inherently means increased returns. Yet many Australian businesses […]
New research has revealed Australia’s fan industry is worth $4.3 billion, with 28 per cent of Australians considering themselves fans of something, representing an opportunity for brands to engage with new audiences to unlock growth. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, spoke […]
Following on from the launch of the Australian Digital Advertising Practices (ADAPs) last month, IAB Australia has issued a call to action for the digital industry to adopt the IAB Tech Lab’s transparency standards across the programmatic supply chain and commit to other related recommendations. According to Jonas Jaanimagi, IAB Australia’s Tech Lead, standards already […]
A decision in 2017 to incorporate an Out of Home strategy into its marketing mix has helped protect appliance manufacturer Bosch’s brand recognition through the COVID-19 pandemic. Bosch has benefitted from outstanding brand recognition growth, both aided and unaided, since incorporating Out of Home into the media mix. Taking a long-term approach to its advertising […]
Sydney-based independent creative agency, The Core Agency, has created a new integrated campaign for their client, Elders Insurance, targeting SME business owners. The insurer is part of QBE Group’s stable of brands. Elders Insurance is one of Australia’s largest regional and rural insurance providers, with over 100 years of experience. The Elders Insurance model is different to […]
TikTok today launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand. The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an […]
The COVID-19 pandemic and subsequent lockdown restricted the ability of consumers to interact and purchase their desired cars in dealerships. To overcome this issue, Audi introduced an online reservation tool. In partnership with PHD, the tool was launched through an omnichannel strategy allowing consumers to have ease of access to their new car purchase. “This […]
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]