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Reading: Online Home Loan Brand Athena Appoints Jaywing To Full Digital Media Account
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B&T > Technology > Online Home Loan Brand Athena Appoints Jaywing To Full Digital Media Account
Technology

Online Home Loan Brand Athena Appoints Jaywing To Full Digital Media Account

Staff Writers
Published on: 7th August 2019 at 12:05 AM
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Online home loan challenger brand Athena has appointed data science-led marketing agency Jaywing to deliver a full-service digital acquisition strategy across the Australian market.

After a highly successful launch of Athena Home Loans in February 2019, the scope of the engagement has expanded from search to full digital media services underpinned by their data offering.

Jaywing’s team will be driving strategy, planning and execution across Athena’s SEM, SEO, paid social, display, and will be responsible for driving new customer acquisitions across these channels.

Commenting on the appointment, Jaywing managing director Chris Pittham (main photo) said: ‘’Athena is a fantastic and innovative challenger brand that is disrupting the industry by actively helping their customer to pay off their home loans faster. The Athena team have a fast-paced, data-driven, test and learn approach and are exactly the kind of people we love to work with.

“Since Athena entered the market, they have been taking on the big banks with their low rates, easy online application process and customer-first focus. We are overwhelmed to be now chosen to handle all of their digital media services.”

Natalie Dinsdale, chief marketing officer of Athena added: “The team at Jaywing operate as an extension of our internal marketing team. They are completely transparent, match our pace and best of all, they love to challenge the norm, which aligns perfectly with the Athena brand. Their full-service offering is both end-to-end and underpinned by a data-driven approach which includes measurement, forecasting, trend identification and optimisation which ultimately drives results. With this offering, we couldn’t have picked a better agency to take on the home loan industry with.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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