Australia’s total online advertising spend has continued to climb in 2019, reaching $2.2 billion for Q1, representing 4.9 per cent year on year growth.
The figures, collected by the IAB Australian Online Advertising Expenditure Report (OAER) and published by PwC, show that search and directories now have an overall share of online advertising of 44 per cent ($977.6m for the quarter).
Classifieds had the fastest annual growth, up 7.3 per cent from 2018 to reach $426.2m, representing a 20 per cent market share.
IAB Australia CEO Gai Le Roy said: “There is little doubt that the advertising market is tough across all platforms, but within the breadth of digital advertising there were still bright spots.
“The classifieds sector again had a strong March quarter and the display market saw an increased share for government/political spend which will continue into the June quarter numbers.”
In the general display sector, video represented the largest share at 46 per cent, followed by native, content and infeed at 35 per cent and general standard display formats at 18 per cent.
Although still total online advertising spend is increasing year on year, expenditure in Q1 2019 was slightly lower compared to December 2018.
This is consistent with previous years.
Programmatic spend down
When it came to the preferred buying method for display advertising viewed on content publisher’s inventory, 58 per cent bought via media agencies through an IO/non-programmatic method.
The share of general display advertising bought programmatically was down 5 per cent overall from the prior quarter.
A total of 23 per cent of the general display advertising was bought with a variable CPM based on real time bidding via an exchange on private market place and six per cent with fixed CPM and guaranteed inventory.
Video advertisement was primarily viewed via desktop (39 per cent)in the March quarter, followed by a connected TV (32 per cent) and mobile (29 per cent).
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]