a report by market research group Global web index (GWI) has found brand loyalty among Samsung mobile owners is pretty low with a third of Samsung owners admitting they would happily purchase the latest iPhone instead of the latest Samsung device.
The Global Web Index device 2015 report asked iPhone and Samsung users aged 16-64 “which of the following mobile brands would you consider purchasing?” Here are the results:
Over third of Samsung owners would convert to Apple products, iPhone owners are more brand loyal – only 25 per cent said they would consider purchasing a Samsung phone.
