One In Three Aussies Now Attending 10+ Virtual Events A Month

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
SHARE
THIS



One in three Australians now attend more than 10 virtual events a month, according to a new study that indicates the sharp growth in online events sparked by the need to work and meet remotely could become permanent.

More than half (51 per cent) of the respondents to the Australian study expect to attend even more virtual events this time next year, while four in five say virtual events can be “as good as or better than their physical event counterparts”.

The study, conducted by digital event specialist Redback Connect, follows earlier research that indicated four in five workers (80 per cent) expect face-to-face meetings will decline even when they re-enter the physical office environment.

The latest research also reveals:

  • Almost two in three respondents (64 per cent) now attend 6 or more digital events a month
  • The proportion of ‘heavy’ digital event-goers (those attending more than 10 events a month) soared from 2 per cent in 2019 to 30 per cent of respondents this year
  • Live viewing is increasing, with four in five respondents (83 per cent) attending at least half of all digital events live rather than on demand — up from 64 per cent who did so in 2019
  • The most common digital events attended include webinars, internal company meetings, workshops, briefings, external conferences and customer meetings. 

“Australians now attend virtual events so often, they know they can achieve most of the things that used to be done face-to-face in the digital environment — at greater convenience and for a fraction of the cost,” said Redback founder and chief executive officer Jeff Downs.

But he said virtual events organisers must guard against “digital event fatigue”: 86 per cent of respondents say they have abandoned a virtual event early — up from 66 per cent a year earlier.

The most common reasons to leave a virtual event early include content that is “not what I signed up for” and presenters that are “too salesy and not educational enough”.

“People won’t put up with irrelevant content, disengaged presenters or a poor technical experience,” Mr Downs says. “Digital events must offer valuable content and be executed well, with engaging presenters, easy-to-use technology and crystal clear audio,” he adds.

Events held in the evenings, at lunchtime and on weekends have become less popular as Australians working from home guard against the further blurring of personal and work time.   Tuesday is the best day to host virtual events, while mid-morning is the preferred time to attend them, the study shows.

“There is some misalignment between when organisations are scheduling their digital events and when people want to watch them,” Downs said. “For example, 17 per cent of events are held in the evenings — but only 3 per cent want to attend events at that time. And weekends are definitely becoming less popular: 7 per cent preferred to attend events on Saturdays and Sundays last year, but that figure has dropped to 2 per cent.

“The good news is Australians are leveraging the convenience of virtual events; our data shows people are registering to attend them in record numbers and watching the content on demand if the live time doesn’t suit,” he added.

Audiences are becoming increasingly sophisticated, demanding a more social, innovative and engaging virtual event experience. 

“People are looking for meaningful social, educational and commercial ways to interact with each other whether in the virtual or physical event world,” Downs said. “They have taken to video conferencing very quickly and in fact, are open to the use of innovative technologies such as virtual and augmented reality.”

“What also came through in the research is that Australians want event organisers and presenters to cater to different learning styles so they can more easily remember and recall what they learn when attending virtual events.”

Please login with linkedin to comment

virtual events

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]