Budget airline Jetstar has announced the appointment of One Green Bean as its lead PR agency in Australia, with a remit to generate creative storytelling content across brand marketing and PR.
Commenting on the appointment, Jetstar’s head of marketing and PR, Liz McCarthy, said:
“We were extremely impressed by One Green Bean’s strategic insights, creative thinking,
expertise in social-led campaigns and innate understanding of our brand. We’re excited about
working with a passionate team that has an outstanding reputation for delivering creative
work with proven commercial impact.”
Founder and executive creative director, One Green Bean, Kat Thomas, added: “The team
at Jetstar really get who we are, our approach and recognise there’s a big opportunity to
further integrate their PR and content strategy. It’s an exciting brief, we’re looking forward to
working together.”