One Green Bean has bolstered its senior management team with the appointment of Will Allen (below) as managing partner, social, and Kirsty Angus (main photo) as head of planning.
The appointments come as One Green Bean celebrates a series of recent wins that has seen it add some of Australia’s leading consumer brands to its client roster including Tourism Australia, Mutti Parma, Holden and Red Bull.
Carl Ratcliff, CEO of One Green Bean, said: “I’m thrilled Kirsty and Will have started at One Green Bean, Sydney. Both have a reputation for creativity and flair and will add to our capacity to take brands to original heights within the earned space.
“Our clients are increasingly calling on us to deliver sophisticated, strategic thinking for their brands and we’re looking forward to working with Kirsty and Will to continue to grow our capabilities in this area.”
Allen joins from We Are Social London, where he held the role of Business Director delivering award-winning campaigns for clients including adidas, Audi and Samsung. With a background in creative, production and social he will be responsible for growing One Green Bean’s integrated social offering.
With over 15 years’ experience, Angus has worked in agencies in Sydney, London and Paris and brings experience from across advertising, digital and PR. Kirsty’s portfolio includes a Cannes Media Lions Grand Prix for her work with Canon EOS. Kirsty will work across One Green Bean’s client roster to deliver integrated creative and brand strategy.
Allen said of his appointment, “I’m incredibly excited to be joining such an innovative agency. There are great opportunities here to do some really original, creative work for our forward thinking brands.”
Angus added, “It’s great to be working with a team that I’ve always admired creatively and I’m excited about the possibilities presented at One Green Bean to help build strong, effective marketing communications across paid, owned and earned channels.”
This year, One Green Bean celebrates its tenth year since Kat Thomas, founder and global executive creative director, and Anthony Freedman, chairman of Havas Group Australia and New Zealand, founded the agency in 2007.
Since its inception, One Green Bean has grown into a multi-award-winning ideas-centric agency with over 100 staff across offices in Sydney and London. One Green Bean is an agency that helps brands tell their stories in memorable, useful and entertaining ways, with ideas designed to travel at the speed of send.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]