Snapchat is being hailed as the new place for brands to get in touch with millennials, however what are the measurements and metrics like for marketers? This Wall Street Journal article explores Snapchat though the eyes of a marketer.
When marketers work with social media influencers on platforms like YouTube, Instagram or Vine, they are accustomed to getting detailed performance reports on how their ad campaigns perform.
When marketers work with the still nascent collection of Snapchat influencers, they are lucky to get screenshots.
Screenshots? Well, when a marketer pays a Snapchat creator to make a video featuring their brand, they typically have to rely on that creator to take a screenshot of their personal Snapchat page—something only they can see—with their phone. That’s essentially the only way for an advertiser to know how many people see an influencer’s Snapchat video and to feel comfortable that they got what they paid for (since most social influencers promise advertisers a certain amount of viewership for their content).
Read the full article here.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]