Omnicom Media Group have announced the promotion of Tony Harradine to the newly created role of chief investment officer at OMG Australia.
Previously in a commercial role for OmnicomMediaGroup; Harradine is an established international operator with experience extending across Europe, U.S.A. and Australasia.
Leigh Terry, CEO of OmnicomMediaGroup Australia and New Zealand said: “Since Tony joined OMG in April last year, he has excelled in his role adding wider commercial prowess to our organisation both here and in New Zealand.
“Tony is collaborative by nature and, working with the respective investment leads, Melissa Hey (OMD) and Lucy Formosa-Morgan (PHD) as well as the wider teams at m2m, Foundation, Resolution and Accuen, I have no doubt that his appointment will propel the OMG Investment community to even further benefits for our clients.”
Harradine said of his appointment, “This is the perfect time for OMG to further capitalise in the investment area, due to the sustained growth of the Group as seen with recent pitch wins. The investment talent within the OMG Group is second to none, and I am humbled and excited at the opportunity to lead this team.”
Harradine’s elevation will see Peter Horgan, CEO of OMD Australia Group relinquish his remit as negotiations lead across OMG, allowing him to focus on continued leadership and growth of OMD Australia.
Horgan commented: “Media deals have always been a function I’ve thoroughly enjoyed, and I will continue to foster a close working relationship with the sales leads across the industry. With the growing demands of running a large and complex media business, I’m happy to hand the reins of deal leadership and management to Tony. He has the reputation and approach to continue driving innovation and value extraction across the group’s client portfolio.”
Harradine will report into Leigh Terry.