Omnicom’s Revenues Down 9.6% In Q4, As Australia Proves A Shining Light

Omnicom’s Revenues Down 9.6% In Q4, As Australia Proves A Shining Light

The New York-based Omnicom has reported its revenues declined 9.6 per cent to $US3.7 billion ($A4.7 billion) in the final quarter of 2021.

However, it was an improvement on Q3’s performance that had posted a 11.7 per cent decline.

Overall, Omnicom’s revenues were down 12.2 per cent for the year, obviously due to the global pandemic.

However, the holding company’s Australian and New Zealand operations proved a standout, posting a profit in the last quarter to December. Although revenues in the APAC region were still down 8.5 per cent year-on-year.

The standout performers for the group were health, pharma, food and beverage; while travel, entertainment and the energy companies were the hardest hit.

Omincom’s CEO John Wren (main photo) said that 2021 was already showing some healthy green shoots, however there was “still significant challenges”.

Wren adding that Omnicom would “achieve positive organic growth” over the coming 12 months but its agencies must “remain adpatable and vigilant”.

For the numbers October through to December 2020, North America was down 3.2 per cent, the UK was down 12.4 per cent, Europe was down 9.2 per cent and APAC fell 8.5 per cent.

Wren saw the holding company’s opportunites in CRM, performance marketing, ecommerce, data and analytics.

“The velocity of digital transformation picked up this year,” Wren said. “As we emerge on the other side of this pandemic, it’s clear this trend is here to stay. We now have a greater opportunity to help clients accelerate digital transformation initiatives and connect with customers.”





Please login with linkedin to comment


Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]


by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]