Omnicom’s PR And Ad Agency GMMB Called Out For “Microaggression”

Omnicom’s PR And Ad Agency GMMB Called Out For “Microaggression”
SHARE
THIS



Omnicom Group’s (OMG) US-based Democratic PR and advertising agency GMMB has been accused of microaggressions and racism by people of colour who have worked there.

Business Insider spoke with 27 current and former employees, 16 of whom identify as people of color, with roles ranging from junior to senior positions.

GMMB is owned by FleishmanHillard, which is an OMG agency with three offices and 220 staff across San Francisco, Seattle and Washington DC.

Many of the people Business Insider spoke to said they enjoyed their time at GMMB, others have called out racist behaviour from senior leaders of the business.

A current employee and person of colour said they’d only has a positive experience at GMMB, noting its move to name its first black partner.

“I don’t believe GMMB is immune to systemic racism, but recognizing that alone is an important step to being on the right path forward,” the person told Business Insider.

However, many current and former employees had less praise for GMMB, suggesting the agency suffers from “systemic” racism which often manifested in microaggressions.

Some of the sources who spoke to Business Insider said senior executive rarely asked BIPOC (black, indigenous and people of colour) employees to contribute to account strategy while also receive extra scrutiny in the workplace.

“They were called out on minute things that seemingly the white employees would get passes on such as email etiquette,” a former white employee said of BIPOC employees. “They were dissected at a granular level that was insulting.”

GMMB issued a statement to Business Insider following the allegations.

“We are outraged by the false allegations being made about us and reported without regard to facts or the truth. Microaggressions are a terrible problem nationwide, including in the workplace. Last year, we engaged a diversity and inclusion expert to ensure that everyone on our staff is properly trained regarding this and all equity issues. We take complaints by our employees very seriously, and are fully committed to investigate and act on all allegations – racial or otherwise – that are brought to our attention.”

These racism allegations follow the recently fired Red Bull executives after an offensive and racist internal marketing presentation was leaked to media.

According to reports, CEO of Red Bull’s North American operations Stefan Kozak and CMO Amy Taylor have both been given their marching orders.

The sackings come after slides from an internal marketing presentation were leaked to media that, among other things, described India as “call centres,” the Middle East as “evil-doers” with an arrow indicating “bombs go here,” and Africa as “zoo animals come from here”, while China has “they make our stuff”.

 

Please login with linkedin to comment

gmmb Omnicom

Latest News

First Group Of Judges Revealed For B&T’s Best Of The Best Awards
  • Advertising
  • Marketing
  • Media
  • Technology

First Group Of Judges Revealed For B&T’s Best Of The Best Awards

With on-time entries to B&T’s inaugural Best of the Best awards closing THIS FRIDAY, we thought we’d start sharing which industry luminaries will be judging all the submissions. Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or […]

by B&T Magazine

B&T Magazine
Aussie Cannes Young Lions Team Win Gold In Cannes Lions Live Media Competition
  • Media

Aussie Cannes Young Lions Team Win Gold In Cannes Lions Live Media Competition

Nolan Yu and Max Learmont had been awarded Gold at Cannes Young Lions Live. Yu, senior account manager at OMD and Learmont, senior strategist at Speed, were awarded for their ‘Wake Up To A Better World’ campaign. Placing Silver was Japan, and Bronze was Portugal, while the shortlist also included Norway, Columbia and the UK. […]

by B&T Magazine

B&T Magazine
Saatchi & Saatchi’s Donation Dollar Continues To Make Waves At Cannes Lions Live While More Aussie Agencies Secure Success
  • Advertising

Saatchi & Saatchi’s Donation Dollar Continues To Make Waves At Cannes Lions Live While More Aussie Agencies Secure Success

Cannes Lions has announced the winners in the second Awards Show of the week during Cannes Lions Live, which runs until June 25th. On day two, winners were celebrated in the Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, Creative Strategy Lions and Creative Data Lions – all within the Reach Track, in […]

by B&T Magazine

B&T Magazine
Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Ashley Madison Shifts From Shock To Female Empowerment
  • Media

Ashley Madison Shifts From Shock To Female Empowerment

Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]

by B&T Magazine

B&T Magazine
72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO
  • Advertising

72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO

Saatchi & Saatchi UK has announced Chris Kay as its new CEO of the agency as Sam Hawkey leaves. Kay joins from 72andSunny where, for the past three and a half years, he was CEO for Asia Pacific and a global partner. Prior to moving to Australia to set up the APAC region’s Sydney and […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine
Young woman watching TV in the room
  • Partner Content

Household Targeting’s Role In The Cookieless Future

In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]

Partner Content

by B&T Magazine

B&T Magazine
Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]