Omnicom’s brand consultancy agency Interbrand Australia has announced the promotions of Davy Rennie (main photo) to managing director and Ben Miles (below) to executive creative director.
This year Interbrand has added new wins to its client roster including Bega, University of Sydney, Staywell Group, News Corp, LJ Hooker and Daydream Island, in addition to continued work with long term partners like Telstra, The Star and Cotton On Group.
Rennie moves from experience director to MD, after working closely with Birch over the past six months to grow the business.
D&AD award winner Ben Miles has worked on some of ANZ’s great brands over his seven years with Interbrand including Telstra, IGA, Sydney Opera House, The Rocks, Cotton On and Sky New Zealand.
Interbrand Australia CEO Nathan Birch said: “I’m excited to be able to recognise both Davy and Ben’s huge contribution to our growth. Recently, Ben and his team were recognized globally as a centre of creative excellence, and Davy has established himself as a real asset to the business, a solid leader and a trusted adviser to our clients.”
With more than a decade of experience in both consultancy and agency roles across brand, digital, innovation and customer, Rennie will continue to lead Interbrand’s delivery of global branding transformations and innovative experience strategies across both customers and employees.
Rennie said: “These days, brand is experience, and experience is brand. Brand is not just a new logo, an app or an ad campaign – it’s every single touch point a human has with your brand.”
“We’re increasingly seeing the C-Suite in Australia recognize just how integral brand experience is to their business success. As the world’s most respected brand consultancy, we are uniquely positioned to deliver this with our mixture of magic and logic,” he said.
Miles said: “I’ve never been more excited to be at Interbrand than I am right now. Creatively we’re on fire, working on some really interesting projects and having just won two D&AD pencils for our social good campaign G’ AY MATE.”
“We’ve been on a mission to rebuild the team here, with open-mindedness, positivity and adaptability at the heart of our culture. The studio is bubbling and we’re growing rapidly, with a healthy mix of different skills, backgrounds and passions. There’s a real sense of excitement and belief in who we are and where we’re heading,” he said.
Birch said that, in a time where traditional strategic levers like price, promotion and product for unlocking growth are becoming less effective, a focus on brand experience is key.
“Your brand is your business, and deep consideration of the strategic and creative implications of your brand experience for customer and employees is, in some cases, the only lever brands can pull to be distinctive in an increasingly competitive market.”
“We’ve created a number of exciting new brands in the past year, grown businesses, and developed innovative brand experience strategies locally and globally. We’re looking forward to continued growth including some exciting announcements in 2018 and beyond that will broaden our capabilities and client base,” he said.
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