Omnicom, which represents the likes of McDonald’s, Apple, and PepsiCo, is recommending that its clients pause spending on Twitter.
The news comes from an internal memo titled “Twitter – Continued Brand Safety Concerns,” which cites the recent spate of brand impersonation that could have “potential serious implications” for companies on the platform.
It also mentions the huge Twitter layoffs and senior resignations as concerns for advertisers.
There is “evidence that the risk to our clients’ brand safety has risen sharply to a level most would find unacceptable,” the memo, seen by The Verge, read.
“We recommend pausing activity on Twitter in the short term until the platform can prove it has reintroduced safeguards to an acceptable level and has regained control of its environment.”
It goes on to say that Omnicom has “formally requested that Twitter assure us that these issues will not impact compliant processes, operations, products, brand safety and client investment on the platform in any way.”
However, “seemingly due to the lack of senior leadership now in these areas, Twitter has not been able to give those assurances.”
There have been a spate of bad news stories for Twitter including Leslie Berland, the company’s CMO, Robin Wheeler, VP US client solutions, Yoel Roth, head of trust and safety, all leaving the company in the last fortnight.
