Omnicom Partners With Integral Ad Science To Tackle Ad Fraud

Omnicom Partners With Integral Ad Science To Tackle Ad Fraud
SHARE
THIS



Omnicom Media Group has announced a partnership with Integral Ad Science, in a move aimed at taking a firm stand on digital ad verification, to combat the industry issues of ad fraud, viewability and brand safety.

The partnership will see Omnicom Media Group agencies use the Integral suite of tracking across all of their clients.

Dan Robins, head of interactive, OMD Sydney said, “The time for discussion over ad verification is fast receding, and we believe the market and technology is now in the right position for us to make a clear stand on issues which need addressing in the industry.

“While ad fraud and brand safety remain important industry challenges which will require continuous effort to protect against, we believe partnering with Integral as the leading point solution in the space will give our clients the best possible protection available. This partnership does not change our view that viewability is a metric we should work with publishers and clients on to strive toward better outcomes all round; rather it strengthens our ability to have open conversations based on solid data for both in-campaign optimization, as well as at the overall publisher level.”

As a third party, non-biased media quality data source utilising advanced technology, Integral Ad Science will allow companies like Omnicom Media Group to make smarter, high-quality media buys.

“We are very excited to partner with OMG in Australia & New Zealand,” said James Diamond, managing director ANZ at Integral. “It’s exciting to see one of the big players in the market proactively addressing the issue of media quality and helping their advertisers get access to better quality media. While we are still in the early stages, I expect that OMG’s clients are going to benefit significantly in the long run. They will ultimately have fewer brand safety issues, more exposure to potential customers and better marketing ROI.”

Please login with linkedin to comment

Enero rafferty's garden rip curl

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]