Omnicom Partners With Foxtel Media To Launch New Six-Second Ad Format

Omnicom Partners With Foxtel Media To Launch New Six-Second Ad Format
SHARE
THIS



Foxtel Media (formerly MCN) has partnered with Omnicom Media Group for the launch of its new Q Break ad format, providing over seven clients from OMD, PHD and Hearts & Science exclusive access until the end of October, 2019.

The Q Break ad model is designed to enhance the viewer experience while delivering increased impact for advertisers.

The format is a 15-second advertising slot that consists of a three-second introduction, followed by two six-second ads, running at the start of a program.

Q Breaks are among a range of new advertising innovations unveiled by Foxtel Media in September 2019.

The new format is rolling out across 17 Foxtel linear broadcast channels on Fox Network Australia, NBC Universal and BBC Worldwide.

Omnicom Media Group agencies will be using the opportunity to trial six-second broadcast advertisements for a diverse range of clients.

Foxtel Media CEO Mark Frain (featured image) said the partnership demonstrated the appetite for advertising innovation within the Australia market.

Frain commented: “We are delighted to be partnering with Omnicom to launch the new Q Break format across the Foxtel platform.

“To have a single agency group buy out the full suite of a new product across our network from announcing the concept a matter of weeks ago is not only unprecedented – it’s also a huge endorsement of what we are setting out to do.

“The level of pro-activity from the Omnicom Group is great to see.

“We are committed to finding new and better ways for both viewers and advertisers within today’s attention economy – and this is the start of a significant body of work.”

Omnicom CIO Kristiaan Kroon commented: “We know six-second placements work in a digital context and saw the importance for our clients to be involved with this market leading Foxtel opportunity.

“It will drive efficiencies for our clients, whilst providing insights into our planning and buying strategies across television and cross screen optimisation for OMD, PHD and Hearts & Science.”

As part of the launch, Foxtel Media are running research to determine customer engagement and receptiveness as well as the effectiveness and impact of the new format for advertisements,

Foxtel Media director of advanced advertising, Nev Hasan added: “This is a major milestone for the new advertising approach we’re building here at Foxtel Media.

“We’re thrilled to have a range of leading brands feature in the launch of our Q Breaks, helping us create a win-win experience for consumers and advertisers alike.

“By enhancing the viewer experience we can simultaneously offer increased cut-through and recall.”

Please login with linkedin to comment

Foxtel media Nev Hasan Omincom Media Group

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo