Omnicom Media Group has named PHD Worldwide CEO Mike Cooper to the newly created position of Group CEO, APAC and EMEA.
As Group CEO, Cooper will be responsible for assuring service standards across OMG agencies Hearts & Science, OMD and PHD in markets outside the Americas; and driving consistent adoption of transformative technology, products and practices across these markets.
It is a role for which Cooper is uniquely qualified, having spent the better part of the past two decades building OMG agencies in APAC and EMEA.
As the first regional CEO – and first employee – of OMD, he established OMD’s footprint in Asia Pacific and laid the foundation for the agency’s global expansion.
Since returning to his native UK as CEO of PHD Worldwide in 2007, he has grown PHD from a small group of agencies in APAC and EMEA into an award-winning global network serving many of the world’s biggest brands.
OMG chairman & CEO, Daryl Simm commented: “Mike’s proven talent for creating and expanding best practices across vastly different local markets has been critical to OMG’s global growth strategy.
“His record, and the respect he has earned from clients and agency teams at every level, speak to his energy, commitment and professionalism – qualities that he will bring to his new role, working with Hearts & Science, OMD and PHD leadership to assure the best outcomes for our clients across APAC and EMEA.”
The new group CEO’s executive team will include current OMG EMEA chief financial officer Peter Poelzlbauer, who has been promoted to group CFO, OMG APAC and EMEA; OMG APAC CEO Tony Harradine, stationed in Singapore; and, following Colin Gottlieb’s stepping down as CEO of OMG EMEA to move to an advisory role, all EMEA-based senior leadership.
Commenting on his new role, Cooper said: “APAC and EMEA encompass an exciting mix of established and emerging markets where OMG enjoys significant market share through three strong media networks.
“Working with our extraordinary talent across these geographies, I will be focused on growing that share by delivering the technology, products and service that translate to business results for our clients.”
Cooper’s appointment is effective July 1. He will be based in London.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]