Omnicom Media Group has named PHD Worldwide CEO Mike Cooper to the newly created position of Group CEO, APAC and EMEA.
As Group CEO, Cooper will be responsible for assuring service standards across OMG agencies Hearts & Science, OMD and PHD in markets outside the Americas; and driving consistent adoption of transformative technology, products and practices across these markets.
It is a role for which Cooper is uniquely qualified, having spent the better part of the past two decades building OMG agencies in APAC and EMEA.
As the first regional CEO – and first employee – of OMD, he established OMD’s footprint in Asia Pacific and laid the foundation for the agency’s global expansion.
Since returning to his native UK as CEO of PHD Worldwide in 2007, he has grown PHD from a small group of agencies in APAC and EMEA into an award-winning global network serving many of the world’s biggest brands.
OMG chairman & CEO, Daryl Simm commented: “Mike’s proven talent for creating and expanding best practices across vastly different local markets has been critical to OMG’s global growth strategy.
“His record, and the respect he has earned from clients and agency teams at every level, speak to his energy, commitment and professionalism – qualities that he will bring to his new role, working with Hearts & Science, OMD and PHD leadership to assure the best outcomes for our clients across APAC and EMEA.”
The new group CEO’s executive team will include current OMG EMEA chief financial officer Peter Poelzlbauer, who has been promoted to group CFO, OMG APAC and EMEA; OMG APAC CEO Tony Harradine, stationed in Singapore; and, following Colin Gottlieb’s stepping down as CEO of OMG EMEA to move to an advisory role, all EMEA-based senior leadership.
Commenting on his new role, Cooper said: “APAC and EMEA encompass an exciting mix of established and emerging markets where OMG enjoys significant market share through three strong media networks.
“Working with our extraordinary talent across these geographies, I will be focused on growing that share by delivering the technology, products and service that translate to business results for our clients.”
Cooper’s appointment is effective July 1. He will be based in London.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]