Omnicom agencies have once again tasted a great deal of success at the 2017 Cannes Lions International Festival of Creativity last week, with BBDO named Network of the Year, and Clemenger BBDO Melbourne claiming the Agency of the Year title.
In total, 152 Omnicom agencies won nearly 360 Lions from approximately 35 different countries across more than 20 communication disciplines this year.
BBDO had a record year with, 19 of its agencies winning 144 Lions across 24 categories. It’s the sixth time BBDO has been named Network of the Year.
Clemenger BBDO Melbourne was presented with the Agency of the Year title on the strength of winning 56 Lions, while OMD was named Media Network of the Year.
Clems Melbourne’s ‘Meet Graham’ campaign for the Transport Accident Commission was a runaway success, winning 29 Lions – including two Grand Prix in both Health & Wellness and Cyber – across seven categories.
The agency’s ‘Hungerithm’ campaign for Snickers won six Gold Lions and 21 Lions total.
Omnicom CEO and president John Wren said: “Cannes Lions are among the most prestigious and competitive awards in our industry, and the fact that Omnicom took top honours across a range of categories, spanning advertising, media, digital, mobile, and PR, is a testament to our relentless focus on innovation, creativity and talent.
“I am extremely proud of the recognition, the work that earned it, and our amazing people that made it happen.”
