Omnicom’s Hearts & Science (Hearts) has announced the appointment of Jonathan Betts as chief experience officer, to be based in Sydney. Hearts sits alongside OMD and PHD in OMG’s stable of brands as Omnicom’s data-driven marketing agency.

Betts joins Hearts with over 18 years’ experience in the media industry in Australia and the UK, the last four years of which were with OMD. Bett’s experience also includes working on clients such McDonalds, Nestle, Volkswagen and Westpac and prior to Omnicom he worked at Zenith as a business director and MediaCom as the head of digital. Betts has also served on the IAB measurement committee and MFA digital subcommittee.

As chief experience officer, Betts will be based in Sydney but have a national role across the Sydney and Melbourne offices. Betts will cover all aspects of planning, media strategy, data driven insights and related processes.

CEO of Hearts Australia, Jeremy Bolt said: “I have worked closely with Jon during my time at Annalect and can see the depth of experience, capability, knowledge and innovation he brings to clients to help them win with data. A capability and way of thinking core to the Hearts proposition.”

Betts will report into and work closely with Wendy Gower, MD Sydney and Richard Smith MD Melbourne.

“I have observed the creation of Hearts & Science and its appeal to data driven advertisers with great interest, I feel privileged to have the chance to join a talented and ambitious team as they build this business in Australia” said Betts.