Omnicom’s OMD was December’s best performing media agency according to the latest data from martech firm R3.
OMD jumped two spots from the month previous to take first place with new business wins that included the Australian Turf Club and Sealy.
That pushed GroupM’s MediaCom back to second position, UM nabbed third, Initiative was fourth and Zenith rounded out the month’s top five.
As you’ll see from the top 20 performing agencies below, there was little movement in December’s positioning which arguably reflected a very slow end business-wise to 2019.
- Correction: Please note the table below shows Mindshare winning Bupa’s media, however, the business was awarded to Atomic 212.
