OMD Tops Global Agency Media Rankings With $28 Billion In Billings For 2019
Omnicom’s OMD has again been crowned the globe’s top performing media agency after its worldwide agencies booked a total of $US19.6 billion ($A28.3 billion) billings for 2019.
According to the COMvergence 2019 global billings rankings report, OMD was up 6.1 per cent on 2018.
GroupM’s Mindshare came second with an estimated billings for the year worth $US17.9 billion ($A25.8 billion).
DAN’s Carat may have struggled in Australia, however, globally the agency took third spot in the rankings, posting $US16.1 billion ($A22.2 billion), an annual increase of 5.5 per cent.
According to COMvergence, the six major holding companies handled $US166 billion ($A240 billion) in media spend in 2019. That represented 57 per cent of all the ad dollars, while the other 43 per cent was handled by independents or performed in-house.
In 2019, five of the six holding companies posted growth, with only Omnicom posting a negative – its media spends were down 3.5 per cent when compared to 2018.
And the agencies that didn’t have a stellar 2019? GroupM’s Wavemaker was reportedly down 1.3 per cent YOY, while Publicis’ Starcom fell 4.2 per cent.
The COMvergence data is based on media agencies across 41 counties and found that of the holding groups WPP’s GroupM had the largest share with 17.2 per cent of the market and projected billings at $US50 billion ($A72 billion).
It’s reported that GroupM has around 22 per cent of the Australian market.
Publicis Media was second on the list, it claimed 11.6 per cent of the market with projected billings of $33.78 billion ($A48.6 billion).
Omnicom was third with 10.8 per cent of the global media market and projected billings of $US31.37 billion ($A45 billion) in projected billings.
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