OMD Promotes CSO Gavin Gibson To APAC Role & Appoints Former Atomic 212 MD As National Chief Strategy Officer

OMD Promotes CSO Gavin Gibson To APAC Role & Appoints Former Atomic 212 MD As National Chief Strategy Officer
B&T Magazine
By B&T Magazine



OMD has promoted Gavin Gibson to chief strategy officer, APAC and appointed former Atomic 212 MD Ian Czencz to chief strategy officer, Australia.

Gibson (feature image) has led the strategic community for OMD across Australia since 2017.

OMD Australia CEO Aimee Buchanan said Gibson did an “amazing job” in the two years he held the position.

She added: “His strategic leadership has resulted in sustainable business growth and award-winning work for OMD Australia.

“Gavin deserves this recognition for his incredible contribution and his promotion to Regional Chief Strategy Officer.”

Gibson will commence his new regional role in October.

On his promotion, he said: “I’m thrilled to be continuing on the journey with the OMD family.

“My time with OMD Australia has been an absolute highlight and I’ve loved working with the team and incredible client base. I leave the OMD product in fantastic hands with Ian and the strategy crew”.

Former Atomic 212 managing director Ian Czencz will be filling the role of national chief strategy officer from July.

He has more than 21 years’ experience in the Australian media industry after starting his career with J. Walter Thompson (JWT) and working at one of Australia’s first strategy-only media agencies, The Media Palace.

Czencz subsequently joined Match / Blue 449 in 2007 as CSO & partner, elevating the agency’s strategic capabilities.

In his newly appointed position, Czencz will lead be responsible for the over-arching communications strategy across OMD Australia’s client base.

Czencz has also been appointed to the OMD Executive Committee and will report into Aimee Buchanan.

Buchanan added: “Ian is one of the leading strategic media specialists in Australia today.

“His experience of building ground-up strategic capabilities into industry recognised examples is almost unparalleled. With a strong team in place at OMD, we are very excited to work with Ian on driving growth for our clients.”

Czencz said: “It’s a privilege and extremely exciting to be joining OMD, who really are at the top of their game.”




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