OMD has appointed Mike Worden to lead the McDonald’s business, following the promotion of Jonathan Betts from within the Omnicom Media Group (OMG) network.
Worden has over over 16 years’ experience in both agency and client roles. He has worked on an extensive client base across a number of categories including telecommunications, FMCG, automotive, banking and government.
Worden joins OMD from his most recent role at UM, Sydney where he was group business director across Johnson & Johnson, LEGO, MLA, & AMP.
He will join OMD from mid-July.
OMD Australia CEO Aimee Buchanan said: “I’m excited for Jon, he has done an amazing job leading the McDonald’s business over the past four years and he thoroughly deserves his promotion. I look forward to welcoming Mike into the OMD family.
“With his strong business acumen and experience in leading high performing teams, Mike is the perfect fit for OMD to lead the McDonald’s business.”
Worden said of his appointment: “I’m incredibly excited to be putting my expertise and energy into leading the McDonald’s business.
“Macca’s is an iconic brand who have a great relationship with OMD, and I’m looking forward to continuing to build on this partnership into the future.”
Jonathan Betts will be joining Hearts and Science as chief experience officer, leading the Hearts and Science product. He will commence his role on the 1st August.