OMD has been apponited media agency to the Volvo Group Australia business consisting of Mack, UD, and Volvo Truck brands.
The news follows an extensive competitive pitch process which kicked-off in late August 2015. The two year appointment has a rolling option to extend beyond 2017.
OMD Brisbane’s general manager, Greg Radford (pictured above), commented, “We are excited by the opportunity to work with the iconic global brands; Volvo, Mack and UD Trucks within the Volvo Group Australia (VGA) business.
“Working together with VGA, their creative agencies and wider media landscape, we have an opportunity to leverage content to target the relevant audience at the key stage in their consumer journey.”
The account will be managed by the OMD Brisbane office, and the appointment is effective immediately.