Omnicom’s OMD snared the most media business globally in 2019 according to the annual study by research firm COMvergence.
According to the results, OMD boasted $US2.027 billion of business on its books last year, $US1.268 of which were retentions.
Globally, OMD won Allianz, Beiersdorf, Boehringer-Ingelheim Animal Health, Dr. Oetker, and the NFL USA.
Here in Australia, OMD won Super Retail Group, Asahi Beverages, Sealy Posturepedic and the Australian Turf Club in 2019.
Interestingly, OMD ranked 17th – last position – when COMvergence unveiled its results back in 2017.
Nipping at OMD’s heels for 2019 was Dentsu’s Carat that posted $US1.3 billion worth of business for 2019 namely on the back of its array of P&G clients in North America.
WPP’s Mindshare was third, followed by Havas Media in fourth, while IPG’s UM rounded out the top five.
Commenting on the findings, OMD Worldwide CEO Florian Adamski said: “OMD is starting the new decade with greater-than-ever capacity and commitment to delivering better decisions, better ideas and better outcomes – faster – for our clients all around the world.”
Aimee Buchanan, OMD Australia CEO, added, “We are proud to be part of such a strong global network. The last couple of years has seen a huge focus globally on our product and international market collaboration. We are thrilled that this effort has been recognised.”
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