OMD & Bacardi Share Mojito Moments In Real Time Across Summer
Bacardi-Martini Australia has released its latest campaign with OMD Sydney, promoting Bacardi as the perfect first drink of the evening with #MojitoMoment.
Over 60 influencers have shared images of their own #MojitoMoment on Instagram, which were pushed out instantly via targeted digital OOH locations.
The campaign was produced by OMD Create, OMD’s content and integration team, in partnership with influencer platform, TRIBE.
Jules Lund, TRIBE Founder, said, “Thanks to sophisticated smartphone cameras, it’s really the first time in history a brand’s own customers can generate creative-agency quality imagery at scale, speed and a fraction of the cost. OMD Create and Bacardi are well ahead of the trend. They’ve empowered their own brand fans to publicly and authentically celebrate their love of Bacardi. And who better to create content customers love than the customers themselves.”
Out of Home advertising was upweighted and contextually targeted to drive traffic into key partner venues located in Sydney, Melbourne, Brisbane and Perth. For added relevancy, the influencer content featured in proximity to the location of where it was originally captured.
“This campaign was a great example of seamlessly integrating online and offline to drive action around key venues. For further engagement, we developed branded Snapchat filters that were geo-targeted to all partner venues. This enabled consumers enjoying a Mojito to instantly share their own #MojitoMoment with friends,” said Thomas Hutley, Head of OMD Create Sydney.
Jonathan Sully, Marketing Director Bacardi Martini Australia, added, “We are excited to bring this new level of engagement to customers. Bacardi Mojito moments demonstrates our approach to connecting with consumers through immediacy and innovation, via consumer centric creative.”
To date, the creative has driven over 50,000 Instagram engagements, and in January Bacardi saw a direct uplift in sales.
Latest News
The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show
The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]
Thursday TV Wrap: The Bachelorette Finale Earns 439,000 Viewers
The Bachelorette finale signals the end of 2021's ratings period. And the start of the cricket. Lots & lots of cricket.
Neuro Study Finds The Benefits Of Priming In Radio Advertising
Here's a neurological study into the brains of radio listeners. Fear not, there wasn't any dissections or anything.
Red Havas’ Tina Provis Wins Love Island Australia
PR guru Tina Provis has won this year's Love Island Australia. Again confirming the attractiveness of the PR industry.
Hilton Hotels Announces Its Serving Christmas Dinner For Dogs
As if to confirm the slow news day in the B&T office today, here's a Christmas dinner for dogs filler story.
Women’s Aid Launches “Spot The Abuse” Campaign To Highlight Coercive Control
Here's one of those really, really difficult agency briefs but handled magnificently well.
AKQA Is Taking Cannes In Cairns To New Heights!
Judging by Cannes In Cairns' impressive itinerary your brain's frontal lobes will get as good a workout as your liver.
Reports: Volkswagen Set To Review Its Multibillion Dollar Global Media Account
Reports suggest VW set to review its global media business. And being German, no emission jokes will be tolerated.
Visit Victoria, OMD And 10’s The Project Team Up To Showcase Melbourne’s Awesomeness
Of all of Melbourne's redeeming features, it's the one Aussie city where you can probably get away with wearing a beret.
Crazy Frog Set To Be Reborn For The TikTok Generation – Penis And All!
Has it taken years of therapy & positive affirmation to get the Crazy Frog theme out of your head? Don't blow it here.
“Calm Your Inner Karen!” Publicis Worldwide Launches New FijiKava Campaign
This new work does poke fun at Karens. So, if that offends you, write to them, don't go complaining to us.
NED Australian Whiskey Infuses The Sounds Of Bathurst Into New Range
Aussie whiskey brand has infused the Great Race into its latest batch to deliver the V8 of all hangovers.
PHD Appoints Chris Stephenson To Worldwide CMO Role
PHD appoints Chris Stephenson to worldwide CMO role. Has no plans for a large global map and pins.
New Anthem Brings In The 2021/22 A-League Season Via R/GA And Bring Agency
No sport in Australia has the police riot squad on standby quite like the action of the Hyundai A-League.
The IHAC To Host Australia’s First Networking Events For In-House Agencies
These events are perfect for any brand who in-houses its media or creative. Or, anyone wanting to get out of the house.
Suzuki Gives Success New Meaning In Brand Campaign Via Deloitte Digital
Warning: this new Suzuki ad contains more hipsters than moustache wax in a mashed avocado vegan sourdough.
BBC Studios To Produce Space 22, Its First Original Format For ABC
BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]
The Independent Media Agencies of Australia Announces Partnerships With Media Industry Bodies For A Range Of Initiatives
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, today announced that it has formed innovative partnerships with several media industry associations for a range of new initiatives.
Criteo Nabs GroupM’s Roger Dunn As Its New AUNZ Head of Retail Media
You could say Criterio's search for a new head of retail media is Dunn and dusted with the appointment of Roger Dunn.
Dentsu Media Launch Basecamp Early Careers Program To Discover Industry’s Next Gen Of Talent
Dentsu launch initiative to discover next gen of talent. B&T suspects that's in the ATR range of late 70s, early 80s.
Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign
Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]
Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day
A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]
Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign
Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]
BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022
The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]
Study: 3.5 Million Aussies Report Online Shopping While Drunk
Judging by the B&T editor's poncho and lavender pedal pushers today, he's definitely part of this 3.5 million.
Nine’s Today Mixed Up The Weeknd With Al Roker In A Twitter Blunder
Nine busted for mixing up images of singer The Weeknd. Seven says, "Thank f@ck it wasn't us this time".
Take B&T & Unruly’s Connected TV Survey For Your Chance to Win A Bottle of Veuve Clicquot!
Take the survey & you could win a bottle of Veuve! Yes, B&T admits the initial rissole tray proving not that persuasive.
Google And 72andSunny Celebrate The Nuances Of All Australians With Pixel 6 Launch
Do you swear by Android and almost refuse to talk to Apple users? Add to the weirdness with this new Google Pixel 6 ad.
Yahoo And Officeworks Are Spicing Up Festive Photo’s By Bringing Back AR Santa
Got a difficult-to-buy-for friend or relative this Christmas? Give the gift of a ream of A4 from Officeworks.
Please Explain! Pauline Hanson Chases The Youth Vote In Bizarre Southpark-Styled Animation Series
Pauline goes all Southpark in an attempt to woo younger voters. Albo seriously considering Albo-Man & his Wonder Dog.
