OMD has today announced the promotion of Marelle Salib to the newly created position of head of trading, Sydney.
With 14 years media industry experience and a strong background in trading, Salib joined OMD in 2011 and has to date been leading screen trading across the key OMD Telstra and McDonald’s clients, developing key trading processes which have been rolled out across the agency.
In her new role Salib will lead the 30 strong Sydney trading team, and work closely with national head of trading Melissa Hey, and head of off-screen trading Jo Dick to oversee trading negotiations across the OMD Sydney client base.
“At the forefront of testing new technologies, Marelle has been a key driver in developing our programmatic TV buying,” Hey said.
“Placing Marelle in this pivitol role will bolster our senior trading team, ensuring that OMD is well positioned to continue providing our clients with an integral team of experts that can focus on client accountability and media relationships.”
Salib added, “I’m really looking forward to leading the awesome trading team we have in place at OMD Sydney. Together we will continue to navigate the evolving media landscape, working ever more closely with our media partners to deliver exceptional performance and business results for our clients.”