The Outdoor Media Association (OMA) has today announced the winners of its quarter one 2020 Creative Collection competition.
Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter.
Campaigns are judged across the following categories:
- Big, Bold, and Bright
- Best Use of Multi-Format
- Best Use of Digital
- Innovation in Out of Home
Quarter one 2020 attracted 25 submissions from OMA members including: BIG Outdoor, JCDecaux, oOh!media, and QMS Media.
Guest judges included:
- Adam Cadwallader, CEO, XTD
- Natalie Hocking, Manager, Marketing Strategy and Sponsorships, RACQ
- Guy Patrick, Creative Director, The Works
- Claire Woods, Head of External Communications and Digital Marketing, oOh!media
The judges praised the innovation and creativity across all of the entries, awarding a Grand Prix winner as well as two Honourable Mention winners.
“The winning campaigns showcased the potential of Outdoor to put interesting twists on classic ideas. The Doritos campaign in particular created a miniature reality by transforming a bus shelter into a food truck, interacting with the audience in a way no other media channel could dream of. Great Outdoor makes you crave something you never even knew you wanted,” said Natalie Hocking, Manager Marketing Strategy and Sponsorships, RACQ.
“Outdoor has the ability to be very direct, in an over the top way which makes it impossible to miss. Utilising the opportunity of multi-formats with pop-culture references is what leveraged the winning campaigns over others, and made them stand out for the judges,” said Adam Cadwallader, CEO, XTD.
“oOh!media’s Kindness campaign captured the COVID-19 zeitgeist. oOh!media was quick to react in a time when people needed to be reminded to be kind and act with everyone’s best interest at heart. Kindness, helped drive a more thoughtful sentiment in the community. The timely nature of this campaign embodies the power of Out of Home, to positively influence communities,” said Charmaine Moldrich, CEO, OMA.
Below are the winners.
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