The Outdoor Media Association (OMA) has appointed industry veteran Charles Parry-Okeden (below) as the independent chairman of the OMA and MOVE.
Parry-Okeden takes over from Steve O’Connor, CEO of JCDecaux who is stepping down as chairman after a five-year tenure.
Under O’Connor’s leadership, the industry increased its annual revenue from $602 million to $927 million. He will remain on the board.
OMA and MOVE CEO Charmain Moldrich said: “It has been an absolute pleasure and privilege to work with Steve, who has led the industry in a period of unprecedented growth.
“Steve has led a unified industry and worked on a variety of joint industry initiatives including plans to build a new audience metric, the OMA’s recent industry campaign LOOK UP, as well as the soon to be launched CORE, the industry automated briefing and proposal tool. The industry owes him a debt of gratitude.”
Incoming chairman Parry-Okeden is the co-founder and global CEO of Executive Channel Holdings Pty, Ltd (ECH) which owns Executive Channel Europe, Executive Channel Deutschland and Australian Media Channel (Media-i).
The following members were elected to the board:
- Brendon Cook, CEO, oOh!media
- Noel Cook, chief commercial and operations officer, oOh!media
- Kirsty Dollisson, MD, TorchMedia
- Andrew Hines, COO, JCDecaux
- Steve O’Connor, CEO, JCDecaux
- John O’Neill, CEO, QMS Media
- Andrew Tyquin, MD, Outdoor Systems
- Chris Tyquin, joint MD, goa
The MOVE board appointed the following members in accordance to its shareholder agreement:
- Brendon Cook, CEO, oOh!media
- Max Eburne, CCO, JCDecaux
- Charmaine Moldrich, CEO, OMA and MOVE
- Steve O’Connor,CEO, JCDecaux
- John O’Neill, CEO, QMS Media
- David Scribner, chief customer officer, oOh!media
- Chris Tyquin, joint MD, goa
Last year was a big year for the OOH industry which saw the market grow 10.8 per cent and net media revenue increase from $837.1 million in 2017 to $927.2 million in 2018.
OOH’s market share increased to 6.2 per cent, making it the only traditional medium to realise growth.