OMA Elects Charles Parry-Okeden As Chairman

OMA Elects Charles Parry-Okeden As Chairman

The Outdoor Media Association (OMA) has appointed industry veteran Charles Parry-Okeden (below) as the independent chairman of the OMA and MOVE.

Parry-Okeden takes over from Steve O’Connor, CEO of JCDecaux who is stepping down as chairman after a five-year tenure.

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Under O’Connor’s leadership, the industry increased its annual revenue from $602 million to $927 million. He will remain on the board.

OMA and MOVE CEO Charmain Moldrich said: “It has been an absolute pleasure and privilege to work with Steve, who has led the industry in a period of unprecedented growth.

“Steve has led a unified industry and worked on a variety of joint industry initiatives including plans to build a new audience metric, the OMA’s recent industry campaign LOOK UP, as well as the soon to be launched CORE, the industry automated briefing and proposal tool. The industry owes him a debt of gratitude.”

Incoming chairman Parry-Okeden is the co-founder and global CEO of Executive Channel Holdings Pty, Ltd (ECH) which owns Executive Channel Europe, Executive Channel Deutschland and Australian Media Channel (Media-i).

 The following members were elected to the board:

  • Brendon Cook, CEO, oOh!media
  • Noel Cook, chief commercial and operations officer, oOh!media
  • Kirsty Dollisson, MD, TorchMedia
  • Andrew Hines, COO, JCDecaux
  • Steve O’Connor, CEO, JCDecaux
  • John O’Neill, CEO, QMS Media
  • Andrew Tyquin, MD, Outdoor Systems
  • Chris Tyquin, joint MD, goa

The MOVE board appointed the following members in accordance to its shareholder agreement:

  • Brendon Cook, CEO, oOh!media
  • Max Eburne, CCO, JCDecaux
  • Charmaine Moldrich, CEO, OMA and MOVE
  • Steve O’Connor,CEO, JCDecaux
  • John O’Neill, CEO, QMS Media
  • David Scribner, chief customer officer, oOh!media
  • Chris Tyquin, joint MD, goa

Last year was a big year for the OOH industry which saw the market grow 10.8 per cent and net media revenue increase from $837.1 million in 2017 to $927.2 million in 2018.

OOH’s market share increased to 6.2 per cent, making it the only traditional medium to realise growth.  




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