A new spot for men’s fragrance brand Old Spice plays to a similar formula d – utterly oddball and all aimed at whiffy young blokes.
The spot’s called “winner” and is flogging the P&G-owned brand’s stick deodorant range.
It even has a nod to the lockdown blues without really mentioning it.
The spot’s the work of fabled agency Wieden+Kennedy and you can check out the bonkers fun below:
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