If there’s one time you don’t want to be whiffy, it has to be Valentine’s Day.

And tapping into one of its biggest sales period of the year for grooming products, the P&G-owned Old Spice is back with two wonderfully crazy spots designed to get American chaps to tszuj-up for February the 14th.

The ads come with the tagline “We Make Scents for Men” and were created by famed agency Wieden + Kennedy Portland. Check out the ensuing madness below: