Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Ogilvy’s Ex-head Of Data Unveils New Content Intelligence Platform

Ogilvy’s Ex-head Of Data Unveils New Content Intelligence Platform
SHARE
THIS



Leon Bombotas, former head of data at Ogilvy, has today launched a content intelligence platform combining web analytics, artificial intelligence and data-science.

Newsroom.ly was built by Australian data scientists, digital strategists and application developers with a mission to help storytellers easily measure content performance.

The platform measures content performance across earned and owned media across a number of channels and formats, including social and websites; copy, images and video.

Via its proprietary scoring algorithm, a new universal standard for content performance-measurement has been introduced called the Impact Score.

Newsroom.ly computes a score out of 100 for each piece of content by evaluating views, engagement and conversion, as well as (in an industry-first) determines ROI for owned content. Then, using a combination of text mining and data science, it uncovers the ‘narratives’ that are having the highest impact on audiences.

Leon Bombotas

Newsroom.ly founder Leon Bombotas

Bombotas said: “With content consumption at an all-time high, and a multitude of digital channels being accessed everyday, achieving meaningful engagement and reach is becoming increasingly difficult.

“And while there’s a plethora of tools to measure and analyse paid advertising, Newsroom.ly can now measure earned and owned content, allowing marketers to achieve greater relevance by finessing their content strategy, and publishers to focus their narratives to what’s garnering more consumer interest.”

Newsroom.ly has already been enlisted by Aussie private health insurer Medibank to help re-launch its Live Better platform, and is currently being trialled by a number of other local publishers.

Please login with linkedin to comment

Leon Bombotas Newsroom.ly

Latest News

Liquor Barons Launches Digital Engagement Campaign With Komo
  • Campaigns

Liquor Barons Launches Digital Engagement Campaign With Komo

Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia
  • Advertising

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia

Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]

How To Navigate A Post-Cookie World
  • Advertising
  • Technology

How To Navigate A Post-Cookie World

A cookiless future was the buzzword of 2021. And it appears we've still not managed to kill it into 2022.

Food Tech Company All G Foods Appoints The One Centre As Brand Agency
  • Marketing

Food Tech Company All G Foods Appoints The One Centre As Brand Agency

Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]