Ogilvy Sydney has lured highly renowned Toby Harrison back to Australia to take up the role as its chief strategy officer.

Harrison brings a wealth of international and local experience to the agency, adding further grunt to its already established strategy and planning capabilities.

CEO Ogilvy Australia, David Fox said it was an important appointment for Ogilvy Sydney, with both the agency and its clients fortunate beneficiaries of Harrison’s significant strategic knowledge and expertise across almost every major category.

“We are delighted Toby is returning to Sydney to join our senior management team,” said Fox. “We searched far and wide to find the right mix of experience and fit for Ogilvy and this role. Toby is an exceptional individual and has proven himself as a respected strategist and leader at the highest level,” he said.
“He’ll be leading an outstanding team and am sure will make real impact on its future growth.”

Harrison returns to Sydney after a three-year stint at adam&eveDDB, London where he won the IPA Grand Prix for effectiveness.  Recently, as head of strategy, he jointly ran a 30-strong planning department, and as part of the management team, helped steer the agency to back to back ‘Campaign Agency of the Year’ awards and Cannes Agency of the year awards.

Prior to his time in the UK, Harrison worked at Droga5 Sydney, The Monkeys and BMF.

“The new line-up at Ogilvy really impressed me.  So, it’s flattering to be able to join a team with such ambition, potential and a world-class client list,” he said. “I can’t wait to get my knees under the table.”