Ogilvy Melbourne And MCEC In A Quest To ‘Break Conventions’

Ogilvy Melbourne And MCEC In A Quest To ‘Break Conventions’
SHARE
THIS



Melbourne Convention and Exhibition Centre (MCEC) and Ogilvy Melbourne have launched a new campaign for Meetings & Events Australia’s National Conference, using the creative platform of ‘Break Conventions’.

Ogilvy Melbourne engaged the help of renowned Melbourne street artists, RUSKIDD (of The Blender Studios) and WONDERLUST (of Everfresh), to help define what it means to break conventions in the conference and events space and to encourage industry leaders to do the same.

Their unconventional way of seeing and interpreting this space was the basis for a communications campaign developed by Ogilvy Melbourne, including posters, digital and experiential, all of which break a traditional conference custom.

It culminated in a unique piece of artwork unveiled at the opening night of the MEA National conference last night (Sunday, 17 April).

MEA_insitu-individual2 MEA_insitu-individual1 MEA_BreakConventions_logo

Prue Rogers, local host chair of the MEA conference, and senior manager (customer experience) at MCEC, said, “The world of business events is constantly changing and simply keeping up is not enough.

“With the Meetings & Events Australia 2016 conference being hosted in Melbourne, one of the world’s most creative places, the conference theme of ‘Breaking Conventions’ is perfect. It’s not just about delivering better meetings and events. It’s about breaking conventions in every area of business, your life and your career. We’ve secured a great line-up of speakers and can’t wait to get started.”

The MEA National conference is on at Melbourne Convention and Exhibition Centre from 17 to 19 April.

 

Client: Prue Rogers: Senior Manager – Customer Experience, Melbourne Convention and Exhibition Centre (MCEC)
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Copywriter: Alex Little
Art Director: Jesse Steinfort, Karsten Jurkschat
Senior Designer: Jesse Steinfort
Account Director: Jenna Featherstone
Illustrators: RusKidd@The Blender Studios
Wonderlust@Everfresh
Ogilvy Melbourne is part of WPP AUNZ.

Please login with linkedin to comment

AusVeg LikeAGirl mcec mea Meetings & Events Australia Melbourne Convention and Exhibition Centre

Latest News

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo