After starting his career at Ogilvy as a data planner in London, Mark Albert has returned to where it all began to take on the role of Chief Data and Analytics Officer.
Albert brings years of experience to the role and extensive knowledge in providing data driven marketing solutions.
Albert will lead the data practice across the Ogilvy ANZ network, servicing advertising, experience, PR and health sectors.
After getting his start in data at Ogilvy One in London. Albert then went on to become founding partner and COO of leading Australian data and analytics agency, Torque Data.
Albert then became head of data consult at Velocity. Within this role, Albert managed the strategic use of Velocity’s membership data for Virgin Australia, Velocity and its many loyalty program partners.
Sally Kissane, CEO at Ogilvy Australia, said: “We couldn’t be happier to welcome Mark back into the Ogilvy family after many years. There are very few people in Australia that have Mark’s depth of experience and capability, and we are excited to merge his knowledge with our creative work.”
“Mark has a wonderful way of de-mystifying the world of data and making sense of what’s important for brand and business growth. We are incredibly fortunate to have him on board to work with our clients and teams across the Ogilvy Network.”
Mark Albert, Chief Data & Analytics Officer, said: “I am very excited to be re-joining the Ogilvy Network, and feel privileged to collaborate with such an amazing team. There is a huge opportunity for us to continue accelerating the smart application of data and analytics, and I look forward to combining my extensive data analytics experience with Ogilvy Australia’s talented creative minds to deliver exceptional work.”
