Officeworks Launches Contextual Christmas Commuter Campaign With oOh! And ATN

Officeworks Launches Contextual Christmas Commuter Campaign With oOh! And ATN
SHARE
THIS



Officeworks is harnessing the power of oOh!media’s partnership with the Australian Traffic Network to contextually reach commuters across Australia in the run-in to Christmas.

The brand is delivering deeper engagement across oOh!’s digital billboard network and during live traffic reads via ATN, by using a ‘block out’ running three minutes either side of the hour during peak traffic times across selected screens, during which only Officeworks’ campaign runs.

Commuters simultaneously hear an ATN read on the radio, creating a connection with the billboard messaging.

Officeworks’ campaign is running every morning for one week, having commenced 14 December. It was developed in close collaboration with media agency Initiative, and is backed by oOh!’s DataScience capabilities and Smart Reach tool, which helped identify crucial buyergraphic segments. Asset selection was also weighted to billboards near Officeworks stores.

Tim Murphy, oOh!media’s Chief Sales Officer, said oOh!’s partnership with ATN was highly attractive to brands wanting to engage more of their target audiences while on the move.

“Officeworks is benefitting from a cross-media strategy that strengthens its messaging by delivering it in a contextual environment, significantly helping brand recall,” he said.

“As the largest supplier of outdoor media in the country alongside the leading provider of custom traffic reports to radio, our combined businesses give advertisers unparalleled reach and scale to make their brands unmissable.”

Bill Yde, ATN Founder and Chief Executive Officer, said: “By integrating attention-grabbing live read advertising on a network of major metro commercial radio stations with oOh!’s large format digital billboards, we’re helping brands engage with their audiences like never before.

“This partnership is taking the natural integration of Out of Home and audio further in a highly engaged audience environment, providing a visual and audio synergy like no other.”

Please login with linkedin to comment

ATN officeworks OOH

Latest News

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.