Officeworks Delivers EOFYthing In End Of Financial Year Campaign Via AJF GrowthOps

Officeworks Delivers EOFYthing In End Of Financial Year Campaign Via AJF GrowthOps
SHARE
THIS



Officeworks is this year reminding people that EOFYthing they’ve bought for work could be a tax deduction, in an extension of the ‘EOFYthing’ end of financial year campaign AJF GrowthOps first created for Officeworks in 2018.

This years’ campaign message is more pertinent than ever with people forced to work remotely, due to the pandemic, and consumers having potentially bought many more claimable items in the past few months than in normal circumstances.

“The EOFYthing theme has resonated well in previous years, and is now more relevant than ever with so many Australians working from home and looking to save wherever they can,” said Officeworks General Manager Marketing, Jess Richmond.

AJF GrowthOps Executive Creative Director, Andrew Foote said, “We have a simple message to get out, which can financially benefit businesses and individuals. That’s worth shouting from the balcony.”

The concept underwent a late adjustment to reflect this unique period of social distancing, working from home and the increased use of online shopping.

Running throughout June across Australia, the campaign will feature on TV, OLV, social, digital display, OOH, radio, press and in-store.

AJF GrowthOps won silver and bronze in the 2019 Australian Effie awards, and another silver and bronze in the 2019 APAC Effie awards for their EOFYthing campaign for Officeworks.

Credits

Client: Officeworks

Agency: AJF GrowthOps

  • Executive Creative Director: Andrew Foote
  • Creative Directors: Sandra Galiazzo & Andy Jones
  • Art Director: Rhyen Ellis
  • Senior Copywriter: Nick Weller
  • Senior Strategist: Rebecca Heard
  • Group Account Director: Susan Bird
  • Account Director: Catherine Nolan
  • Account Manager: Lucy Riley
  • Broadcast Producer: Claire Luongo

Production Company: First Floor Films

  • Director: Oliver Waghorn
  • Editor: Damian Capicchiano

Sound House: Final Sound

 

Please login with linkedin to comment

AFJ growthops officeworks

Latest News

opr Report: The Need To Rethink Content In A Post-Pandemic World
  • Media

opr Report: The Need To Rethink Content In A Post-Pandemic World

A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs
  • Media

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs

Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]

Equity Mates Media Joins The Acast Creator Network
  • Media

Equity Mates Media Joins The Acast Creator Network

Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]

Shot of a young woman gardening at home
  • Media

iStock Reveals Top Tips To Visualise Sustainability In ‘21

After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]

Pinterest And Shopify Expand Partnership
  • Marketing

Pinterest And Shopify Expand Partnership

Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]