It’s been a bad seven days for the memory of the six-million Jewish people who died during the Holocaust. Firstly, a new US study revealed that 63 per cent of Gen Ys and Zs knew very little about history’s worst-ever atrocity.
And it appears brands are just as naive. A Hong Kong makeup company has found itself in hotwater after it named a liquid blush after one of the Holocaust’s most famous victims, Anne Frank who died in the Belsen concentration camp at the age of 16.
The company, Woke Up Like This, called its new blush ‘Dream Like Anne’ and was part of a range of products named after “inspiring, famous women” that included novelist Virginia Woolf and artist Frida Kahlo.
According to the company, the new range was to inspire customers to “live their dreams and break through gender barriers”.
Maybe well intentioned enough; however, most people thought calling a blush after Anne Frank was distasteful and inappropriate.
The company has now withdrawn the product and issued an apology.
“The miracle of her legacy, ‘The Diary of a Young Girl’, is that even in the face of extreme hardship, isolation, and ultimate tragedy, her seminal expression of hope for the future continues to inspire generations,” a brand spokesperson told Insider.
“We are extremely sorry that paying tribute to her in this way appears to have caused offense and is considered disrespectful.
“Our intention was quite the reverse, to bring positive energy and shine a little light through unprecedented testing times during the global pandemic,” the apology read.
However, social media was less than kind, branding it “offensive” and “revolting”. Check out some of the reactions below:
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