October Results More Positive News For Out-of-Home

October Results More Positive News For Out-of-Home

The Out-of-Home (OOH) industry has reported its tenth straight month of YoY growth, with net revenue of $69.9 million for the  month of October, an increase of 19.4 per cent from the same month last year, which posted a net revenue of $58.5 million.*

Year-to-date revenue has increased by 17.1 per cent, tracking at $532.8 million, up from $454.8 million* for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 25.3 per cent of total revenue, up from 16.5 per cent of total revenue for the same period last year.

Category figures October 2015:

  • Roadside Billboards (over and under 25 square metres)
$25.3 million
  • Roadside Other (street furniture, taxis, bus/tram externals,
    small format)
$21.6million

 

  • Transport (including airports)
$12.0 million
  • Retail, Lifestyle and Other^
$11.0  million

 

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