Oakley Empowers The Individual In Final Chapter Of “Be Who You Are” Campaign

Oakley Empowers The Individual In Final Chapter Of “Be Who You Are” Campaign
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Oakley has launched the final chapter of its ‘Be Who You Are’ snow campaign featuring Team Oakley athletes Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut, and Eileen Gu.

This final chapter unties Team Oakley’s snow athletes ahead of winter sport’s largest global competition for a ‘Unity Anthem’, reminding everyone the uniqueness of our individual journeys is what unites us.

Oakley’s Unity Anthem features six athletes as they take to the slopes, highlighting their individual approach to their sport and sharing a firsthand account of the unique path each has carved that brought them to where they are today.

The accompanying short film also underscores the importance of leaning on one another to achieve personal and collective greatness.

“This is the time to celebrate sport and its power to transform lives, especially after all the challenges we all have been through in the past years,” said Oakley global brand director, Caio Amato.

“Sport teaches us that it is not all about glory, talent or victory. Defeats are absolutely inevitable. There are always moments of doubt, where we feel alone, or even broken.

“But then, over and over again, sport proves to us that greatness is not about being the strongest, but how strong you are able to come back. And suddenly every single defeat becomes an opportunity to rise up, more resilient, stronger, truer to your values.

“After all, our achievements are only as big as our dreams, all it takes is to keep believing in ourselves, to be ourselves, and those dreams come true.

Along with the Unity Anthem, Oakley is also launching its Unity Collection of cold-weather gear suited for a wide range of demanding on-and off-mountain conditions.

The collection features three popular Oakley goggle styles in Line Miner, Flight Deck and Flight Path, as well as four sport performance and lifestyle eyewear styles, and two helmets, all in bright new colourways.

The goggles feature a new Prizm TM lens tint available for the first time in goggles, Prizm TM Snow Rose Gold. Oakley’s proprietary Prizm Lens Technology is engineered to enhance colour and contrast for more detail in specific environments.

Prizm Snow lenses are tinted to help improve contrast and enhance clarity on the mountain in a variety of light conditions. The special woven strap design on each goggle style represents the community of athletes who come together on the world’s biggest competitive stage, while each colour of thread resembles every athlete’s journey to the top.

Packed with safety features and a striking galaxy paint finish, Oakley’s Unity Collection helmets offer a bright future for riders looking to carve their own path while staying safe. The galaxy pigment reflects vibrantly in the sun, representing the endless possibilities of what motivates you in life.

Whether riding on your local mountain or competing when the stakes are at their highest, Oakley’s Unity Collection inspires and ignites passion in athletes of all levels and experiences, empowering them to be who they are. It’s only when we celebrate every individual that we can inspire unity.

 

Please login with linkedin to comment

oakley

Latest News

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]

In Adland, Inexperience IS A Virtue!
  • Opinion

In Adland, Inexperience IS A Virtue!

Young Lions winner Summer Treseder says junior voices in adland need to be heard. Arguably not their music, however.

Opinion

by B&T Magazine

B&T Magazine
Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’
  • Campaigns

Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’

Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
  • Technology

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers
  • Marketing

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers

Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]