Nuzest Launch Global Brand Campaign Via Crater

Nuzest Launch Global Brand Campaign Via Crater
B&T Magazine
Edited by B&T Magazine



Founded in 2012, Nuzest is centred on the belief that good nutrition is the foundation for great health.

It’s what founder, Trevor Bolland, turned to when his daughter, Monique, was diagnosed with multiple sclerosis at 22.

Nuzest produces the cleanest, most effective nutritional supplements on the market with all products built on concrete science and efficacy, and formulated to improve people’s baseline health, resilience and vitality.

NUZEST – Kids Good Stuff 30" from Crater on Vimeo.

“Having recently undertaken a packaging rebrand, we wanted to develop our first suite of product video ads for our distributors to use worldwide which would help them raise awareness of Nuzest products in their regions and to be used to attract new customers to the brand,” said Annelise Beard, Nuzest marketing manager.

“We decided to partner with Crater on this project as we loved their approach to both the creative treatment and efficiencies around production. They understood our content needs and had a great level of experience with similar campaigns.”

Executive producer Steven Farrer said, “it was rewarding to work hand in hand with a family-owned, Australian-based company. Having produced campaigns in the past for international F&B brands, Crater really understood the market and how to achieve the best in creative and execution of production.”

NUZEST – Clean Lean Protein 30" from Crater on Vimeo.

Farrer continued, “our team aligned with director Simon Morehead in crafting the stories that worked across all formats and time lengths for each range. Crater then turned around the films in a short timeframe with delivery of three hero 30” films that funnelled down into over 90+ reversions for the brand.”

“The purpose of our videos were to portray feelings of Energy, Feeling good, Optimism & Inspiration and to communicate that Nuzest products make good nutrition, health and vitality easy for everyone – all ages, genders and lifestyles,” said Annelise Beard.

What started as a father and daughter looking for answers is now a team of over 100 all over the world, formulating supportive nutrition for whatever life throws at you.

CREDITS

Brand – Nuzest

Global Brand Director – Monique Bollard

Marketing Manager – Annelise Beard

Nutritionist, Marketing and Content – Lauren Parchi

Lead Designer – Jolanta Zute

Graphic Designer – Flavia Denoux

Creative & Production – Crater Global (AU)

Executive Producer – Steven Farrer

Commercials Lead – Justin Solomons

Creative Director – Simon Morehead

Social and Digital Manager – Brooke Morehead

Director – Simon Morehead

DP – Casimir Dickson

AC – Marcus Peters

Gaffer – Nicholas Thompsen

Edit – Louis C. Brandt & Simon Morehead

Colourist – Julien Chichignoud

Sound Design – James Martell




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