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Reading: Nutella Says ‘Non’ To Lesbians In New French Campaign
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B&T > Marketing > Nutella Says ‘Non’ To Lesbians In New French Campaign
MarketingMedia

Nutella Says ‘Non’ To Lesbians In New French Campaign

Staff Writers
Published on: 27th February 2015 at 11:40 AM
Staff Writers
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A French Nutella marketing campaign has banned the word “lesbian”.

“Say It With Nutella” allows users to create a custom jar of the famous chocolate spread with their own phrase, to share on social media. The site says: “Here you can create your custom messages and share them with those you love.”

However, users have discovered a long list of words the site will not allow you to use. Along with swear words, drugs, and violent terms, the site does does not allow “lesbian”, “Muslim” or “Jewish”.

Read the full article here. Lead image via Cosmopolitan.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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