B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • Thinkerbell
  • WPP
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Nuffnang Australia Partners With FremantleMedia Australia For Video Partnership
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Nuffnang Australia Partners With FremantleMedia Australia For Video Partnership
Media

Nuffnang Australia Partners With FremantleMedia Australia For Video Partnership

angela196
Published on: 15th September 2015 at 9:27 AM
angela196
Share
2 Min Read
SHARE

In response to demand from brands for innovative premium content, blogging network Nuffnang has partnered with market leader, FremantleMedia Australia (FMA) to develop a one-of-a-kind content solution using high profile digital influencers as talent and utilising bloggers’ owned distribution channels for extensive amplification.

In a market-first move, the Nuffnang/FMA partnership recently launched The Modern Mummy Collective featuring high-profile parenting bloggers discussing modern-day topics such as health, beauty, family issues, products and even politics via a branded video series. This is a unique opportunity for brands to access the extensive Nuffnang network with premium content produced by FMA. The series will be offered to Australia’s leading blue chip brands and be distributed and promoted through Nuffnang’s blogger network of over 8600 bloggers.

https://vimeo.com/138827789

FremantleMedia Australia’s general manager brand partnerships, digital, licensing and spring, Zara Curtis, said, “We tell stories in all genres. The chance to connect brands with bloggers and bring video to such a large network of audiences is very exciting. We see “The Modern Mummy Collective as a digital content format with a seasonality approach for brands to tell their stories to a targeted and increasingly large audience. We are creatively meeting the demand from brands for premium video content in the parenting space, and are only too proud to partner with Nuffnang.”

“Launching the series with renowned FremantleMedia Australia was a no-brainer for us. Their creativity when it comes to creation and production of entertainment is exactly what is needed as Nuffnang expands its offering to include influential digital video and distribution. With our network of digital influencers and unique ability to offer talent alongside mass content amplification, we’re confident this product will generate winning results for our brand partners,” said Nuffnang managing director, Felicity Grey.

The partnership was officially launched last Thursday night at The Olsen in South Yarra. A Sydney event will be announced shortly.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: The Argyle
Share

Latest News

FISHER Taps Grammy-Nominated Producer Chris Lake For Pop-Up Gig in Sydney Via Liquid I.V., TEG, FleishmanHillard, Live Agency & RIFLE
20/05/2025
Cookies May Linger, But Aussie Consumers Are Already Moving On
20/05/2025
Ogilvy Network ANZ Unites Social & Influence Expertise Under Social@Ogilvy Banner
20/05/2025
Customer Vs Employee Value Propositions: The Disconnect & How To Fix It
20/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?